Bragging Rights

MVP Wins Food Website Excellence at 2016 Communicator Awards for PB Crave All Natural Peanut Butter

By MVP Marketing + Design | June 7, 2016

Minneapolis, June 7, 2016 — MVP Marketing + Design, a nationally recognized digital marketing and communications firm, is pleased to announce that it has been honored with an Award of Excellence at the 2016 Communicator Awards for its recent e-Commerce food website for PB Crave, a leading natural peanut butter manufacturer and  unit of consumer and food service honey producer Sweet Harvest Foods.  The site is built on the Joomla! CMS platform with e-commerce functionality for user convenience.

In addition to the full featured self-service online store, MVP created an easy-to-use retail store locator to help consumers find their closest PB Crave retailer on an interactive map. And to delight peanut butter craving moms and their kids, not to mention college students, a filterable recipes section invites users to make personal social media connections with the site and brand. Custom photography and iconography all created by the ultra-creative MVP marketing + design team complement the overall responsive design for a clean, intuitive online experience. PB Crave has also asked MVP to provide ongoing search engine optimization (SEO) services to ensure that peanut butter loving customers find and purchase the company’s products in the competitive natural foods marketplace.

With the goal of saving the lives of millions of children in Africa, the site also touts the company’s commitment to providing sustainable peanut butter farming best practices by partnering with Project Peanut Butter and invites consumers to make a donation or learn more.

Dick Weinrib, MVP’s president and CEO stated “We’re delighted PB Crave asked us to create all aspects of this beautiful new consumer foods e-commerce website. From web design to SEO and from food photography to e-commerce and a recipe finder app, we’re committed to digital food marketing. And we’re very pleased that the PB Crave team, and the board of parent company Sweet Harvest Foods, selected us for this food industry website assignment.”

The Communicator Awards honors marketing and communications efforts that make a lasting impact in the field. Now in its 22nd season, the Communicator Awards is one of the largest and most diverse international awards programs, with over 6,000 entries from companies and agencies of all sizes. The Communicator Awards is sanctioned and judged by the Academy of Interactive and Visual Arts, AVIA. The judging panel is invitation only and consists of top-tier professionals in the field.

View the site at www.pbcrave.com

About MVP Marketing + Design

MVP Marketing + Design has served B2C and B2B clients for over 30 years with a unique blend of digital and traditional communications. The integrated approach allows MVP to find creative solutions that drive the brands and stories of our partners. MVP serves manufacturing and services companies in various industries, including: Food Products, Office & Stationery Supplies, Housewares, Private Equity, Software, and Manufacturing.

An award-winning combination of marketing, design and technology support, as well as commitment to becoming a Most Valuable Partner, has helped companies like 3M, Lifetime Brands, Achieve3000, Medtronic, Vention and such private equity firms as Stone Arch Capital, Mason Wells, Keystone Capital, Main Street Capital, Huron Capital, Cortec Group, and more, communicate their unique voices with tangible business and e-commerce results. MVP’s “what’s next” mindset has propelled the firm’s success as it applies new digital technologies to help clients solve their business challenges. MVP has been recognized for its outstanding work by the Communicator Awards, Hermes Awards, and MarCom Awards, to name a few.

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