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New Logo and Corporate Identity for Razor Edge

By MVP Marketing + Design | July 20, 2012

Minneapolis, July 20, 2012 – MVP enthusiastically announces the development of a new logo and corporate sales identity for Razor Edge Systems, a manufacturer of industrial knife sharpening solutions based in Ely, Minnesota.

Featuring the new MVP-derived tagline of “Sharper Solutions, Measurable Results”, the Razor Edge logo has been updated with a modern look and feel. With a sharp-edged font and subtle design elements that produce the effect of stainless steel, the new identity neatly prepares this family-owned company for a new generation of sales and service.

In addition to the logo, MVP has designed a new corporate sales template for Razor Edge that will be used for 2, 4, and 6 page sales brochures. Featuring a clean and consistent layout to facilitate easy reading, the brochures highlight key product information as well as ‘customer voices’ segmented into 4 ‘Principles of Excellence’ envisioned and developed by MVP.

About MVP Marketing + Design, Inc.

MVP Marketing + Design, founded in 1985, is an integrated marketing communications and digital branding agency. The firm is dedicated to building invaluable brands through valued relationships. MVP’s vertical marketing expertise includes Medical Device, High Tech, Private Equity, Office Supply and the Non-Profit sector. Dedicated to serving organizations seeking innovative and creative marketing and communications, MVP builds, revitalizes and promotes brands through such integrated services as Marketing Consulting, Advertising/Design, and Web/SEO solutions. Clients served include 3M, Medtronic, Minnetronix, TSI, Nortech Systems, Worthington Aviation, Stone Arch Capital, Yukon Partners, Huron Capital, GMB Mezzanine, the Minnesota Minority Supplier Diversity Council, and the Greater Metropolitan Housing Corporation (Minneapolis), among others.

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