For over twenty years, Dominus Capital, a leading New York-based middle-market private equity firm, has partnered with management teams to successfully complete more than fifty transactions. In need of a responsive, user-friendly CMS website, MVP teamed up with a distinct, mobile-friendly site reinforcing core values of integrity, respect, teamwork, and accountability. The site showcases Dominus’ commitment to both management teams and investors.
For this New York-based private equity firm, friendly but formal was the look. A subdued blue color scheme, custom iconography, sprite-like animations, and an investment history section that is easily sorted by industry as well as by current or realized portfolio companies collectively enhance the user experience. These dynamic features in concert with fluid and intuitive navigation menus give depth and detail to this custom designed website.
Projecting consistent messaging, personable team photography, and streamlined design, Dominus’ new site is not only responsive to cellphones and tablets, but extremely easy to navigate. Custom iconography and vivid imagery translates well whether on large, high-resolution monitors or on smaller mobile screens. With thoughtful UX design, MVP successfully channeled Dominus’ vision of “Creating World Class Companies” into world class design.