We believe culture drives business. Keystone Capital’s foundational values are the focus of their new website and digital brand.
Keystone Capital came to MVP with a vision for a new website that would update and personalize their private equity image. As our discovery process continued, it became clear that a new website was not the whole solution. With few design elements, minimal content, and no photography that would carry over, Keystone required a complete asset renewal.
Modern, clean designs were priority as we crafted new branding and a new site for this forward-focused company. Using an Open Source CMS platform, we built a single-page site that seamlessly flows through different sections. The “What you can expect” segment provides tailored text to appeal to different audiences. Throughout the site, content is always accessible in no more than two clicks. A refreshed logo, custom photography, e-marketing materials, and new videography complete the website for a holistic marketing solution.