BRTI Life Sciences Case Study

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New Life for the Leaders in 3D Cell Culture

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As an up and coming challenger in the competitive cell culture market, BRTI required a complete rebranding suite to make the company and their impressive Cell-Mate3D™ microenvironment easy to market and find.
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BRTI Life Science, which creates defined, tissue-like, biomimetic and injectable disease modeling and regenerative engineering tools for Cancer and Stem Cell research and 3D Cell Culture, selected MVP to revitalize its branding, logo, communications and website. The new and responsive (for smartphones, tablets and desktop), WordPress, E-comm website repositioned the medical device company in the eyes of biomedical researchers everywhere.
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The Challenge

BRTI™ Life Sciences is the leader in defined and biologically relevant tissue-like cell culture matrices and regenerative engineering tools which benefit stem cell, cancer and 3D cell culture research. As an up and coming challenger in the competitive cell culture market, BRTI required a complete rebranding suite to make the company and their impressive Cell-Mate3D™ microenvironment easy to market and find. This would encompass a new logo, brand guidelines, online and print literature templates as well as a new tradeshow display.

Our Solution

In response, MVP generated business positioning and brand architecture statements through the MVP TeamMateSM branding process that translated into both online and traditional communications. Reflecting a unique association with DNA imagery, MVP updated BRTI™ Life Sciences’ logo. Descriptive copy and impressive imagery were also employed to create a convenient, professional folder with accompanying sales literature. Additionally, MVP created an eye-catching floor display that quickly and easily communicated the complex facets of BRTI’s biomimetic value proposition for life science tradeshows.

Finally, a contemporary and responsive WordPress CMS website was crafted to correspond with the new branding as well as provide an E-commerce shopping solution for the MVP-branded Cell-Mate3D™ product line.  A combination of macro-photographs, vital information and simple online digital commerce procedures created an easily navigable and compelling website for those seeking to study cancer and stem cell research. MVP also implemented search engine optimization (SEO) best practices to provide visibility and demand generation for the new site.

The Result

With a full branding and marketing communications overhaul, increased Google rankings and new site visitors, lead conversions and sales for BRTI Cell-Mate3D™ multiplied. The visibility of the company soared as MVP brought continuity and coordination to BRTI’s diverse in-house and external marketing efforts. This recognized leader in biologically relevant cell culture matrices and regenerative engineering tools, is now known as a contender in this niche life science market as well. 

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