BRTI Life Science, which creates defined, tissue-like, biomimetic and injectable disease modeling and regenerative engineering tools for Cancer and Stem Cell research and 3D Cell Culture, selected MVP to revitalize its branding, logo, communications and website. The new and responsive (for smartphones, tablets and desktop), WordPress, E-comm website repositioned the medical device company in the eyes of biomedical researchers everywhere.
In a somewhat unusual gesture to the commercial significance of BRTI’s Cell-Mate3D™ product line (an injectable, tissue-like matrix for in vitro and in vivo biomedical research), the About Us section not only features information on the company’s origins, but delineates Cell-Mate3D’s unique applications for cell and drug delivery, disease modeling, and regenerative engineering applications. Here, users can not only view an informative product video but learn more about “3D Fast,” an MVP-derived brand descriptor for BRTI’s unique process of embedding cells into Cell-Mate3D™.
Aiming to provide customers with products that truly add value to their research, the Products page makes a compelling case to facilitate the fast and efficient purchase of BRTI’s Cell-Mate3D™ product line. Given the site’s responsive capabilities to consummate an E-commerce transaction on a smartphone or tablet (as well as desktop), BRTI is in synch with the many bright, young research scientists and laboratory professionals who are the primary customers for its biomedical product line.