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Website and Brand Refresh Redefine MindWest Private Equity Leader Through User-Driven Experience

By MVP Marketing + Design | August 31, 2016

Minneapolis, August 31, 2016 — MVP Marketing + Design, a leading provider of private equity websites and digital brand communications, is pleased to announce the launch of a new and responsive, mobile-friendly Content Management System (CMS) website for Mason Wells (www.masonwells.com), a leading central states private equity firm, based in Milwaukee, WI.

Having successfully raised over $650 million in their Buyout Fund IV, LP, Mason Wells turned to MVP for an inspiring new website and brand communications redesign, including a new logo. The project purpose was to reinforce the client’s value to the regional private equity and investment banking community and to appeal to the interests of business owners and intermediaries alike. Leveraging the premise of “Private Equity with Midwest Integrity,” the MVP team rose to the occasion.

Through a revitalized new logo and series of home page cityscapes ranging from Milwaukee to Chicago and from Minneapolis to St. Louis, MVP reimagined the client’s site through such form and functional improvements as interlinked home-to-sub-page business sector pages, clear and concise case studies, which were enriched through custom icon illustrations, a friendly and approachable investment team section featuring print-page functionality, and a multivariable portfolio section filterable by business sector, fund and current/former status. MVP developed the site on the award-winning Open Source Joomla Content Management System, which enables the client’s marketing team to add and modify site content without the need for external programming support. MVP also provided customizable and print-friendly HTML email and newsletter assets, which will support the firm’s outreach efforts.

According to Dick Weinrib, MVP’s president and CEO, “Following our digital marketing presentation at Mason Wells’ Kohler, Wisconsin annual management meeting, we’re gratified to see that many of the best practices we earlier identified have been realized in this beautiful new private equity website and supplemental digital marketing communications. We congratulate our clients on the launch of their new site and look forward to continuing our role as most valuable partner to Mason Wells and many other private equity firms and their portfolio companies throughout North America.”

View the website at www.masonwells.com

About MVP Marketing + Design

MVP Marketing + Design is a digital marketing and communications firm that has served Midwest regional, national and international clients for over 30 years. Our smart, eye-catching work pushes marketing, design and technology to the limits in order to propel the brands and stories of our most valued partners. We are passionate about creating brand value for clients in industries such as: business and consulting services, including private equity, manufacturing, health care, education, office supplies, housewares, food products, and software as a service, among others.

Our combination of integrated digital and analog marketing and creative services have helped companies like 3M, Medtronic, Ecolab, Lifetime Brands, Achieve3000, Roadtrek, TSI, Mason Wells, Keystone Capital, the Chicago Association of Private Equity Executives, Stone Arch Capital, GMB Mezzanine, JZ Partners, MedNet Solutions, BRTI Life Sciences, as well as others, achieve lasting business success. Award-winning design, innovative functionality, and a “what’s next” mindset have propelled MVP–and our clients–as we build their brands, promote their products and services, and deliver measurable results across all media. We’re pleased to have been recognized for our solution-oriented work by the Communicator Awards, Hermes Awards, MARCOM Awards and others.

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