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MVP Dives into Family Office Focused Akoya Capital Branding and Website Redesign Projects

By MVP Marketing + Design | April 8, 2019

Minneapolis, April 8, 2019 – Digital agency MVP Marketing + Design is pleased to announce that Chicago-based Akoya Capital selected MVP to revamp its branding and website.

As one of North America’s premier independent sponsors, Akoya Capital is a Chicago private equity firm that delivers superior results for investors by crafting long-term value creation plans. These detailed plans provide a road map of initiatives to guide management through the sale and beyond. Akoya’s namesake is a rare type of cultured pearl found in the Pacific. MVP will explore that deal-nurturing “quality over quantity” symbolism in all future branding and web projects.

To identify, develop and perfect the brand assets and values that will set Akoya apart, MVP will employ its proven MVP BrandMate℠ process, which entails Voice of Customer interviews with key stakeholders. These constituents include Akoya executives and operating partners as well as co-investors, including M&A firms and family offices. Based on this research, MVP will develop unique and distinctive company vision, values, and positioning statements that will enable Akoya to project its brand essence, personality, and voice, consistent with stakeholder and target audience expectations.

Based on its BrandMate℠ findings, MVP will showcase Akoya’s revitalized branding with a website redesign intended to position the firm as the go-to partner in their targeted vertical markets. In these markets Akoya’s deep bench of industry-leading operating executives is renowned for their real-world expertise and track record of success. Transcending template-based solutions, the site will feature an authentic redesign, intuitive navigation and customized CMS website functionality. Akoya team members will be able to easily update site content through an MVP-customized, flexible and adaptable WordPress content management system that will enable the firm to keep content fresh and in line with its anticipated growth.

Said MVP’s President and CEO Dick Weinrib, “We are proud to be selected again for a combination of Private Equity branding and website redesign work by such a distinguished PE firm and independent sponsor as Akoya Capital. The MVP team is all systems go and we are eager to help them express the distinctive visual and verbal attributes that will set Akoya—and MVP—apart.”

The new website is expected to launch August 2019.

About MVP Marketing + Design, Inc.

MVP Marketing + Design is a Minneapolis Digital Agency and Website Design firm that has served Midwest regional, national, and international clients for over 32 years. Our smart, eye-catching work pushes marketing, design, and technology to the limits to propel the brands and stories of our most valued partners. We are passionate about creating brand equity for clients in Professional Services, including private equity, mezzanine debt, M&A, venture capital, healthcare, law and consulting; Software, including EdTech, CAM, and factory automation; Manufacturing and Logistics, including medical device, foodservice, precision parts and transportation; and Consumer Products, including food, housewares and office products.

Our combination of integrated digital and traditional marketing and creative services has helped such companies as 3M, Medtronic, Ecolab, Lifetime Brands, Chronic Disease Research Group, Achieve3000, The Erwin Hymer Group (Roadtrek), TSI, NAMSA, Merit Capital, Mason Wells, Cortec Group, Shoreview Industries, Svoboda Capital, Harbour Group, River Associates, Penfund, Watermill Group, Keystone Capital, Dominus Capital, the Chicago Association of Private Equity Executives, JZ Partners, Caliper, Chartwell, Hampton Farms, PB Crave and others achieve lasting digital marketing success. Award-winning design, innovative functionality, and a “what’s next” mindset have propelled MVP and our clients as we build their brands, promote their products and services, and deliver business growth. We’re pleased to have been recognized for our solution-oriented work by the Communicator Awards, Davey Awards, Hermes Awards, MARCOM Awards and others. MVP is a HubSpot inbound marketing agency partner.

For more information please contact us at info@mvpdesign.com

 

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