MVP Food - Title

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MVP has 25 years of experience in helping to grow Food brands big and small. We can help you through a full Marketing cycle from Strategy to Planning to Execution, and finally Measurement to make sure it’s working. We believe that a Brand is a Promise, and Marketing is Storytelling. Let us help you tell your brand’s most compelling story on the journey to growing sales and profits.

GREAT WORK FOR GREAT CLIENTS

Step One

Brand Strategy

Marketing Strategy starts with an in-depth understanding of your marketplace, competition and consumer. What is the true motivation for consumers to buy your product? What barriers are preventing them from doing so? MVP brings a full suite of consumer research capabilities to help answer these questions and create a Brand Strategy for growth. We help you to clearly identify who your marketing should speak to, the most compelling message(s) to deliver, and the personality and tone in which to say it that best fits your brand.
Step Two

Tactical Planning

Planning is the art of reaching your best potential consumers with compelling marketing messages within their lifestyle and daily journey. MVP provides planning services that consider a full suite of marketing tactics including website, email marketing, SEO/SEM, social media, event marketing, public relations, trade marketing and point-of-sale activities. We do not believe in a one-size-fits-all approach, we design the plan that is optimized for your brand, your consumer, and your journey to growth.
Step Three

Marketing Execution

We’ve done all the homework, now let’s take the test! MVP can manage the full implementation of your marketing plan or help to fill in specific gaps as needed for your organization. We have a staff of experts each in their particular tactical areas that are ready to put their experience to work and help you execute your marketing plan flawlessly.
Step Four

Measurement & ROI

We’ve taken the test, now let’s get the grade. With changing marketplace dynamics and consumer trends, we always need to be measuring our results to make sure the plan is optimized. MVP brings advanced analytics including sales data analysis, trade marketing optimization and online path-to-purchase.

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PB Crave

How do you make all-natural food stand out in a saturated market? MVP tackled this problem with unique branding, engaging photography, and a clean, responsive website for PB Crave. We created fun, friendly lifestyle and food photography to help give the peanut butter its day in the sun. MVP used these photos and new iconography to complement the professionally inspired recipes section and help engage a younger, more health conscious audience. MVP also leveraged PB Crave’s non-profit work with Project Peanut Butter, in Africa to help this healthy treat hit the spot for consumer’s hunger and conscience. The easily navigable site provides a clean user experience that translates effortlessly to mobile devices and tablets.

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam efficitur fringilla tortor eu congue. Maecenas feugiat, tellus id tempor bibendum, leo turpis blandit mi, nec faucibus ante massa vitae nibh.

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam efficitur fringilla tortor eu congue. Maecenas feugiat, tellus id tempor bibendum, leo turpis blandit mi, nec faucibus ante massa vitae nibh.

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