Food Industry Marketing + Design

For more than 30 years, MVP has been providing marketing and communications expertise for Consumer and Foodservice brands large and small. Let us help you identify, position and tell your story while growing sales and profits through data-driven insights, original ideas and comprehensive marketing solutions.

GREAT WORK FOR GREAT CLIENTS

Step One

Strategy

MVP’s BrandMate(SM) process begins with an in-depth understanding of your marketplace, competition and consumer. Who should your brand be speaking to? What drives your customer? What is your brand’s personality and tone of voice? MVP brings it all together with full suite of consumer and data analytics research capabilities. Our proven branding process will help answer these questions to create a growth-driven Brand and Market Strategy.
Step Two

Planning

Planning is the art of reaching your ideal consumers with compelling marketing messages targeting their lifestyle and daily journey. MVP provides planning services that incorporate a full suite of digital marketing tactics such as Website Design & Development, Email Marketing, SEO/SEM and Social Media, as well offline tactics such as Event marketing, Public Relations, Trade Marketing and Point-of-Sale promotion. We do not believe in a one-size-fits-all approach, we design the plan that is optimized for your brand, your consumer, and marketing & sales objectives.
Step Three

Execution & Measurement

We’ve done all the homework, now let’s take the test! MVP can manage the full implementation of your marketing plan or help to fill in specific gaps as needed. By bringing advanced analytic tools to measure and ensure your marketing strategy is working, we will optimize and adjust on the fly. Rest assured that our in-house staff of tactical experts combined with strategic external partnerships will help you execute your marketing plan flawlessly and measure the results to ensure increases in market share and brand awareness. You won’t regret having MVP as your “Most Valuable Partner.”

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PB Crave

Appetizing content. Delectable images. Delicious sales.

How do you make an all-natural food stand out in a saturated market? MVP tackled this problem with unique branding, engaging photography, and a clean, responsive eComm website for PB Crave.

We created fun, friendly and enticing lifestyle food photography to help bring out the brand’s healthy-lifestyle personality. Together with new iconography the professionally inspired recipes section engages a younger, nutrition-conscious audience. MVP also leveraged PB Crave’s non-profit work with Project Peanut Butter (Africa) to help position this healthy snack as a brand that does the “social good.” The easily navigable custom CMS website design provides a clean user experience that translates effortlessly to mobile devices and tablets. In six months, the eComm conversion rate improved by 300%. Sweet!

Sara’s Tipsy Pies

Big results for a spirited brand.

How can a local brand compete against big national players in the Frozen Desserts category?

Through strategic rebranding that incorporates the foodie fun of pies infused with the flavors of beer, wine and spirits we were able to dramatically impact sales for Sara’s homegrown brand–now a Minnesota State Fair favorite. A marketing plan for social media, digital and event marketing, combined with public relations and in-store activity, resulted in 98% sales growth in 2018. On top of 20% distribution growth, same-store turn increased dramatically and provides a solid foundation for future expansion. Easy as pie!

Spring USA

Serving up a winning SEO strategy.

A leading “front of the house” restaurant cookware and supplies company looked to MVP to boost their web presence. With an initial mandate from PE firm ShoreView Industries, whose website MVP redesigned, we kicked-off our engagement with a combination of website redesign and new product photography which led to an in-depth, multi-year SEO program on the client’s current site while the new one was in progress.

Based on our SEO analysis, Spring USA needed keyword optimization and a meta data strategy. MVP also recommended page-to-page interlinking and specialized content that would position the site as an authority with the search engines. As shortcut to publishing new material, MVP has implemented Google-approved content spinning techniques which have saved valuable client time and effort. In just the last six months, organic acquisition increased by 16%. Now that’s putting Spring into step!

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