Private Equity
Invest in your brand and website with a most valuable partner.
Private Equity, M&A and Sub-Debt Websites that Work
Tap our more than 20 years’ of experience and proven MVP TeamMate℠ website process to distinguish your firm with a secure, easy to manage website and digital marketing support. We’ve been a “most valuable partner” to many leading PE, sub-debt and M&A firms throughout North America with award-winning work for clients like Cortec Group, River Associates, Merit Capital, Akoya Capital, Svoboda Capital, Shoreview, JZ Partners, Shoreline Equity Partners, The Halifax Group, Prestwick Partners—and more. We built our reputation as the “PE MVP” through creativity, technology expertise and a deep understanding of private capital marketing.
Become a Portfolio Company MVP with our MVP PortCoPro℠ Program
Have a portfolio company you’re readying for sale or that needs a suite of website design, branding and SEO/PPC services? Contact us about our MVP PortcoPro℠ program for either a discounted “one-off” or longer-term deferred payment basis. We can help revitalize your portfolio company with a new website and EBITDA-generating digital marketing without breaking the bank. See our Roadtrek case history below for a good example!
Branding
Revamp your brand visually and verbally through our proven MVP BrandMate℠ process. We’ll revise your firm’s logo and regenerate its marketing DNA through a combination of our “form follows function” design process and our MVP Voice of Customer (VOC), Business and Brand Positioning Statements. Invest in a Brand Graphic Style and Tone of Voice Guide that will add value to your communications for years to come.Custom Websites
For a design and functionality there is no comparison between custom MVP CMS websites and templated solutions. Consider our many PE partners who have enjoyed our creative and collaborative MVP TeamMate℠ process. Through combination of affordable custom and stock photography (and videography) we’ll fulfill your vision and accomplish your goals with the type of distinctive website that has set MVP—and its clients—apart.Digital Marketing
Build on the success of your new website with our comprehensive digital marketing and communication services. From a new pitch deck and one-pager to an HTML email template and search engine optimization, we’ll leverage your to generate as much as 1.5X to 2X year-over-year increase in organic site traffic, based on case history results. Partner with MVP to discover how our integrated private capital digital marketing and communications services make a difference.Shoreline Equity Partners
ShoreLine needed a self-managing website that would serve as a first and lasting introduction to visitors through use of distinctive imagery and flawless functionality that would deliver a great experience and spark further interaction and deal flow.
The new custom-tailored website’s enticing beachfront imagery strikes a balance between impressive and inviting. A customized and intuitive menu helps visitors navigate the site’s rich waters. Interior site pages boast photos that speak to the many sides of ShoreLine’s business and are unified with a soft blue gradient that matches the logo. The site also employs MVP’s unique application of the WordPress backend site administration tool, making timely content updates as easy as a day at the beach for ShoreLine’s marketing team.
MVP, in combination with its local partner 3D Digital, provided a joint combination of team member photography and videography featuring spontaneous team member interaction and heartfelt interviews conducted by MVP with ShoreLine’s portfolio company CEOs. These elements enable this leading Florida-based private equity firm to stand out regionally and nationally in a sea of mundane private equity websites.
Brentwood Capital Advisors
Based just outside Nashville, aka Music City USA, BCA provides world-class investment banking and M&A advisory to healthcare services, healthcare technology and business services companies. The premier independent investment bank approaches every project uniquely with guidance tailored to each individual client. Seeking a complete revamp of their earlier site, BCA turned to MVP for an investment bank website design that would be expansive, impressive and one of a kind to match the breadth and depth of their expertise.
MVP built the site to function as flawlessly as it looks. The MVP TeamMate℠ custom design and development process makes the site more interactive and targeted to each user. For example, filters for “service type” and “sector” enable visitors to see exactly what they are looking for on BCA’s robust transactions page, which features MVP’s easy to use tombstone maker in place of time consuming and cumbersome Photoshop methods.
Midwest Mezzanine Funds
With a former site that did not offer the styling and flexibility needed to make quick and easy content updates, Midwest Mezzanine Funds sought a creative and affordable solution that could be implemented quickly and efficiently. Turning to MVP for its award-winning expertise in private equity and mezzanine debt branding and website design, MMF’s partners agreed that an MVP TeamPlate℠ website would fit the bill for their audiences of private equity firms, independent sponsors, family offices and management teams while delivering flawless functionality through MVP’s customized and easy-to-use and administer WordPress content management system.
The site’s customized homepage reflects the qualities that make Midwest Mezzanine so successful in the Windy City junior capital market —and nationally. From the inspiring Chicago skyline imagery to the sublime use of the firm’s distinctive yellow trade dress, MVP projected a modern and efficient look that holds its own with the best the industry has to offer. The site functions as well on mobile devices as it does on desktop, augmented by features such as dynamic deal statistics; multi-filter current, realized and sector portfolios; and an SEO-friendly content structure.
Origami Capital Partners
Origami sought a reimagined digital presence that would visually and verbally convey their impressive market position.
Origami and MVP crafted language and branding elements that defined their company both for internal and client-facing communications. With new business and brand positioning terminology gleaned from extensive VOC stakeholder interviews, MVP helped write copy for a reimagined website. Improved navigation is intuitive for a range of visitors, so counterparties can find exactly what they need — and quickly.
The website is responsive across varying screen sizes and Origami can easily update pages and create whole new sections through the MVP TeamMate℠ enhanced WordPress Content Management System (CMS). Providing managed services to optimize site performance post launch, website hosting and security were the last pieces of the puzzle to fall into place for one new private equity website that will perform as well as it looks.
Merit Capital Partners
Chicago-based middle market Private Equity firm, Merit Capital has raised over $2.2 billion in capital from investors including insurance companies, large domestic and international pension funds, family offices and more. Acting as both a shareholder and lender, Merit invests with both management teams and independent sponsors. The company required a well-balanced site that would support its flexible approach to investing equity capital and subordinated debt.
Seeking to leverage their long-term and successful track record as a professional financial sponsor and partner, the firm asked MVP to revamp their site and enhance their unspoken value proposition. The response: a smart, streamlined site that directs visitors to calls-to-action through intuitive navigation. MVP also elevated Merit’s identity by not only leveraging workplace imagery but incorporating expertly designed filters, which help investors, intermediaries and business owners easily access needed information.
Expertly designed and transcending template-based solutions, the new MVP website speaks volumes to the firm’s team, flexible liquidity and experienced partner status.
Northstar Capital Partners
Northstar sought a distinctive yet cost-effective site that would reflect its commitment to partnerships, range of solutions and professional yet personable team. The firm was drawn to MVP’s new and innovative MVP TeamPlate℠ WordPress website platform, which is based on the code derived from many of MVP’s custom-designed award-winners.
Leveraging a creative combination of both Minnesota “Land of 10,000 Lakes” and “Mini-Apple” cityscape imagery, the site asserts streamlined User Experience (UX), dynamic deal statistics, and a three-variable current/realized, industry and investment theme-based filter. Other enhancements include an MVP-customized backend content admin system that surpasses “out-of-the box” WordPress installs. The MVP team implemented SEO best practices to ensure that starry-eyed sub-debt and equity CEOs and management teams find their way to the site. Showcasing Northstar’s human capital, professional photos “mouse over” to whimsical team portraits and contact information.
This latest iteration of MVP’s flexible and customizable MVP TeamPlate℠ private equity website platform is sure to set Northstar and its trusted, experienced, and committed financing partners on the course to Lower Middle Market deal flow.
Cortec Group
Searching for a distinctive approach to expressing their core competencies, while keeping security in mind, New York-based Cortec Group turned to MVP for their second consecutive website. Cortec’s goals included a sophisticated and easy-to-navigate site that would enhance their brand and connect to North American business owners and management teams. Additionally, they wanted to eliminate the potential for security breaches associated with both database-driven open source and .Net content management systems.
In response, MVP created a unique and professional site with a moving CEO testimonial video and custom photography. To address Cortec’s security concerns, our developers employed a static site generator approach which provides greater security than a traditional CMS. With a combination of innovative design, fluid navigation and intuitive user experience (UX), the site ensures the best interests of the firm and its stakeholders—and just received a Davey Award for its professional services creativity.
Mason Wells
A dated, content heavy website made browsing difficult and slow. With a successful Buyout Fund in hand, Mason Wells, a Milwaukee-based private equity firm, needed a way to promote their services and success while intentionally connecting with business owners and intermediaries.
From a refreshed logo to clear, simple navigation, our work gave Mason Wells the look they needed to connect with people and promote their new fund and firm. We created unique, “choose your own adventure” business sector pages that individualized imagery for specific audiences to help keep visitors interested. Our clean iconography makes case studies dynamic, yet easy to browse and the print functionality on the team page gives clients a quick and simple way to stay in touch.
Svoboda Capital
Svoboda Capital Partners is a Chicago-based private equity firm that invests in leading, multi-sector, middle market growth companies. SC needed a site that would differentiate its team, process and strategy from those of other capital providers for the benefit of business owners, management teams, intermediaries and limited partners. Their existing site was non-responsive, difficult to navigate, HTML-based, and devoid of a content management system. They needed a complete overhaul that would set them apart from other Chicago and national private equity firms.
MVP’s TeamMate℠ “form follows function” website design and development methodology appealed to Svoboda’s thinking. Action on the homepage, including dynamic deal statistics, efficient navigation and full-screen photography position the brand as friendly, smart and reliable partners who manage partner companies differently. MVP’s on-location photography and videography enlivens pages portrays the partners in authentic and lively collaboration. The new and distinctive CMS website not only fulfills its brand promise but functions as well as it looks.
JOBS AMST
JOBS Group, formerly JOBS-AMST, a platform portfolio company of private equity firm Keystone Capital (Chicago), sought a revamped site after the success of the MVP-redesigned website for Keystone. The leading Houston- and Dallas-based building services company wanted to showcase its decades of experience across such markets as skyscraper maintenance, window washing, waterproofing, elevator redesign, new construction and architectural-surface preventive maintenance. The problem, however, was that each of JOBS’ business units, including AMST and April Building Services, had their own identity, market specialty and geographic operating area. To unify messaging, JOBS tasked MVP with reinventing its brand and creating a new B2B website that would project its multifaceted presence throughout Texas and beyond.
The fully responsive website employs dramatic home page slider photography, clean and concise navigation and many CTAs (calls-to-action) encouraging visitor interaction. The easy to manage website was designed and built on MVP’s customized version of the WordPress CMS featuring a unique backend site administration system which exceeds the features and functionality of WordPress’s own out-of-the-box admin tool. Combining the MVP’s “design & build” creativity with SEO best practices, the new JOBS Group website is bound to help this group of PE platform building services companies reach new heights.
Roadtrek, a Former IOP Portfolio Company
Leading PE firms have selected MVP to improve the sales and profits of their portfolio companies through state-of-the-art responsive, website design and development. For example, Evanston, IL based Industrial Opportunity Partners, tapped MVP to create an impressive new site for Roadtrek – the North American leader in Class B motorhomes which MVP recently updated on behalf of Roadtrek’s current parent company, Rapido Group (France). With eye-catching consumer appeal and such functionality as a 22 variable “Build your own Roadtrek” van configurator, a multiple dealer locator tool, and US/Canada currency converter, this digital destination sets a high standard in responsive, WordPress CMS, e-Business websites.
Great Work For Great Clients
