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Worthy of its Name, New Merit Capital Site Values Flexibility in Private Equity and Sub-Debt Capital

By MVP Marketing + Design | July 23, 2018

Minneapolis, July 23, 2018 – MVP, a Minneapolis digital agency and website design firm, is pleased to announce a new website on behalf of Merit Capital Partners. Based in Chicago, the firm has raised $2.2 billion through six institutionally sponsored limited partnerships and works with independent sponsors by providing equity capital along with subordinated debt. Merit Capital executives are involved board-level advisors for their portfolio companies rather than day-to-day operators. The company’s investor base includes insurance companies, large domestic and international pension funds, university endowments, family offices and high net worth individuals.

Seeking a new and impressive website that would showcase their site and brand, Merit Capital required not only eye-catching graphics but an intuitive user experience that would express its unique position in both the Private Equity and Mezzanine Debt marketplaces.

According to Joe Polaneczky, a Merit Capital principal who managed the project, “While there are many other respected digital agencies here in Chicago, MVP’s depth of experience in the Private Equity and Mezzanine industries made them an ideal fit for us. Though headquartered in Minneapolis, but now with a local presence, space and time were never at issue.  In only four months, MVP gave us a well-designed and functional website that we could manage entirely on our own. From start to finish, they were very collaborative guiding us through the entire process.”

MVP delivered a smart looking responsive website featuring dramatic Chicago Board of Trade home page imagery. This powerful photo spans the page to provide an extended backdrop for site navigation and concise details highlighting Merit’s track record to immediately engage visitors and lead them to calls to action, i.e., “Contact Us” or “Subscribe to Merit Capital communications.”

Redesigned and elegant subpages featuring customized stock photography, detailed iconography, subtle roll-over animations and modern, web-friendly fonts create a distinguished “look and feel.” And a mapped-out content strategy with innate navigation and magnetic site copy communicates the company’s remarkable industry standing. Sophisticated portfolio section filters organized by Fund and Active or Realized status allow visitors to quickly find the companies they are looking for.

Transcending out-of-the-box solutions, MVP customized the site with value-added WordPress content management platform development techniques; this makes it a snap for the Client’s non-technical marketing team to update the site with a little as an hour of training.

Dick Weinrib, MVP’s President and CEO stated, “We’re delighted to have been selected by Merit Capital, which adds to the growing list of five other Chicago area PE, Sub-Debt, M&A and member organizations we’ve assisted over the last three years.” He added, “Given Merit’s ability to choose from a wide array of Chicago area firms, we appreciated the fact that they took the high road to a customized and responsive website, which is as unique as it was affordable. Knowing that our talented team of designers, developers and project managers were able to meet their demanding requirements was, simply stated, ‘invaluable’.”

To view the case study please click here.

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