New MVP Website Helps Ag Logistics Giant Ceres Global Make the Right Moves
By MVP Marketing + Design | October 17, 2018Minneapolis, October 17, 2018 – MVP Marketing + Design, Inc., a Minneapolis Digital Agency and website design firm, is celebrating the launch of a new CMS website for Ceres Global Ag Corp. The new site highlights performance and quality within the Minneapolis-headquartered logistics, grain storage, procurement, and merchandising company.
Through its network of commodity logistics centers and team of industry experts, Ceres Global is a trusted partner that procures and provides North American agricultural commodities and value-added products, supply chain logistics services and more to customers worldwide. Ceres has a network of over 2,200 certified organic growers as well as multimodal product transfer and warehousing capabilities.
A main goal of the site: messaging that clearly and effectively communicates who Ceres is, what they do and the value they deliver. MVP worked with Ceres to define target audiences and phrasing that would speak to each market group.
The revolutionized site improves user experience with a more intuitive, contemporary design, better functionality and ease of navigation, allowing visitors to find the information they need quickly. And two new key functionalities provide users with value-added information and a reason to return time and again:
- An interactive Google map with location information, commodity types, accessibility and more
- Continuously-updating commodity pricing that farmers can check in real time
The sweeping photography throughout the site makes good use of screen real estate and projects a high degree of professionalism while reflecting an approachable feel.
Ceres wanted a fluid website that would be easy to maintain and edit. MVP broke their messaging into chunks that can change and be reordered. The WordPress (CMS) format of the new site makes it easy for the company’s employees to swap images and content areas themselves with no HTML programming knowledge required.
MVP also updated Ceres’ logo to make it compatible with digital views and modernized the shapes, font and colors to help communicate their current brand promise.
Said Dick Weinrib, MVP’s President and CEO, “We greatly enjoyed collaborating with Ceres on a site to better serve their visitors. The new website will give its customers a lot more functionality with a streamlined navigation that allows them to find the information they need fast.” He continued, “MVP is elated to diversify our portfolio with the addition of this agricultural and commodity logistics organization and look forward to serving others in this industry.”
About MVP Marketing + Design, Inc.
MVP Marketing + Design is a Minneapolis Digital Agency and Website Design firm that has served Midwest regional, national, and international clients for over 32 years. Our smart, eye-catching work pushes marketing, design, and technology to the limits to propel the brands and stories of our most valued partners. We are passionate about creating brand equity for clients in Professional Services, including private equity, mezzanine debt, M&A, venture capital, healthcare, law and consulting; Software, including EdTech, CAM, and factory automation; Manufacturing and Logistics, including medical device, foodservice, precision parts and transportation; and Consumer Products, including food, housewares and office products.
Our combination of integrated digital and traditional marketing and creative services has helped such companies as 3M, Medtronic, Ecolab, Lifetime Brands, CRF USA, Chronic Disease Research Group, Achieve3000, The Erwin Hymer Group (Roadtrek), NAMSA, Ceres Global, TSI, Merit Capital, Mason Wells, Cortec Group, Shoreview Industries, Svoboda Capital, Harbour Group, River Associates, Penfund, Watermill Group, Keystone Capital, Dominus Capital, the Chicago Association of Private Equity Executives, JZ Partners, Caliper, Sweet Harvest Foods, PB Crave and others achieve lasting digital marketing success. Award-winning design, innovative functionality, and a “what’s next” mindset have propelled MVP and our clients as we build their brands, promote their products and services, and deliver business growth. We’re pleased to have been recognized for our solution-oriented work by the Communicator Awards, Davey Awards, Hermes Awards, MARCOM Awards and others. MVP is a HubSpot inbound marketing agency partner.
For more information please contact us at info@mvpdesign.com