A private equity, mezzanine capital or M&A firm’s website plays a critical role in its success. It serves as a platform to effectively communicate the firm’s story, reinforce its brand, and attract new business opportunities.
Take inspiration from these recently launched and award-winning MVP private capital websites when revamping or creating your own. These current examples, including private equity firm Mason Wells, real estate investment fund Mortar and such M&A firms and I-banks as RA Capital, RL Hulett and Brentwood Capital, showcase crucial design elements such as investment portfolios, team profiles, and investment criteria and reflect the latest trends in private equity website design.
As we look ahead to 2023, here are our top 10 private capital web design tips for excellent user experiences:
- Minimalism – Clean and simple design with minimal graphics and use of white space to create a professional look.
- Responsiveness – Websites that are optimized for viewing on multiple devices including desktops, laptops, tablets, and smartphones.
- Bold typography – The use of large and bold fonts to create a strong visual impact and communicate the company’s brand message.
- Interactive elements – Incorporating interactive elements such as hover effects, animations including dynamic deal stats, and micro-interactions to make the website more engaging.
- Video background – The use of full-screen video background to create a visually impactful and memorable first impression. CEO video testimonials and sector video case histories are increasingly prevalent. See this link to Mason Wells’ site in particular.
- Portfolios or Investments – Showcasing past and current portfolio holdings or investments in a visually appealing way to give potential investors an understanding of the company’s expertise and track record.
- Transparency – Providing clear and detailed information about the company, its investment strategies such as ESG, and team to build trust and credibility with potential investors.
- User-friendly navigation – A simple and intuitive navigation structure that makes it easy for users to find the information they are looking for.
- Accessibility – Providing inclusive web design by ensuring the website is accessible to users with disabilities and adhering to necessary accessibility standards. Private Capital is paying increasing attention to ADA compliance, as demonstrated by MVP’s website for community reinvestment fund CRF USA.
- Cybersecurity – Implementing robust cybersecurity measures to ensure the website and its user’s data is protected from cyber-attacks. This is a function of not only minimizing the use of third-party developer plugins but utilizing SSL certificates and dedicated or virtual dedicated web servers to double down on security. Note: all MVP sites utilize these features.
These trends reflect the growing importance of creating a professional, user-friendly, and visually appealing online presence for private capital firms. Whether private equity firm, real estate finance, junior capital, sub-debt or venture capital firm, incorporating these current trends means being better able showcase your organization’s expertise and attract potential investors.
For a complimentary private capital firm website assessment, please contact firstname.lastname@example.org.
To help you get started, we also invite you to download the MVP Private Equity Firm Checklist by clicking here. It will help you prepare for a private capital website redesign with practical tips and to-dos.