Award-Winning Private Equity Firm Watermill Group Celebrates its 40th with MVP-Designed Interactive Timeline Mini Website

By MVP Marketing + Design | August 27, 2018

Minneapolis, August 27, 2018 – MVP Marketing + Design, Inc., a Minneapolis digital agency and website design firm, is pleased to announce the launch of a new and responsive, commemorative website for Watermill Group of Lexington, Massachusetts. Boston area-based Watermill is a strategy-driven private investing firm that revitalizes companies to drive superior returns. The group seeks out businesses at a crossroads and injects them with the entrepreneurial vision, management expertise and capital required to realize their full potential. Watermill Group was named “Private Equity Firm of the Year” by M&A Advisor.

Faced with the challenge of how to interactively portray 40 years of growth and achievement, MVP collaborated with Watermill, a third-generation, family owned private equity firm that “likes to laugh,” to excavate its photo archives and repurpose them interactively on a responsive, CMS mini-site that the Client could manage independently post launch.

After the Watermill team helped to drag out storage boxes, watch video footage on unlabeled VHS tapes, and scan their phones and homes to collect a variety of historical and current visual artifacts, MVP creatively assembled them into a novel interactive timeline that spanned forty years of memories while portraying Watermill’s evolution from its early stage leverage buyout days to today’s incarnation as a strategy-driven private investment firm helping companies achieve greater success through strategic transformation.

Featuring distinctive design, eye catching photography, an easy to navigate menu, and interactive period photo panels, embellished with popular culture icons ranging from the yesterday’s boom box to today’s selfie stick, each site segment expresses a unique story integrated with an MVP-designed 40th Anniversary logo and complementary color palette.

The site also features a moving tribute to firm founder Herbert Karol, and, notably, a retrospective MVP scripted video presentation, lovingly narrated by his daughter, Watermill CEO Julia Karol, which is well worth watching.

As the Watermill Group observes, “The Private Equity industry has changed a lot over the last 40 years and so have we.” Likewise, MVP invites its readers to view this first of its kind PE industry mini website by clicking here and joining us as we celebrate the Watermill people, places and culture that helped them become the noteworthy firm they are today.

According to Dick Weinrib, MVP’s president and CEO, “We are extremely pleased that this nationally recognized Boston area PE firm selected Minneapolis-based MVP to assist them in this highly customized and complex portrayal of their well-deserved success. Kudos to our talented team of designers, developers and writers who created this exceptional online experience.” He added, “Now that the mini-site is complete, we look forward to leveraging its design on behalf of the main website in coming months, as we expand our footprint in the greater Boston area.”

To view the Watermill 40th Anniversary mini site case study, please click here.

About MVP Marketing + Design, Inc.

MVP Marketing + Design is a Minneapolis Digital Agency and Website Design firm that has served Midwest regional, national, and international clients for over 32 years. Our smart, eye-catching work pushes marketing, design, and technology to the limits to propel the brands and stories of our most valued partners. We are passionate about creating brand equity for clients in Professional Services, including private equity, mezzanine debt, M&A, venture capital, healthcare, law and consulting; Software, including EdTech, CAM, and factory automation; Manufacturing and Logistics, including medical device, foodservice, precision parts and transportation; and Consumer Products, including food, housewares and office products.

Our combination of integrated digital and traditional marketing and creative services has helped such companies as 3M, Medtronic, Ecolab, Lifetime Brands, CRF USA, Chronic Disease Research Group, Achieve3000, The Erwin Hymer Group (Roadtrek), TSI, NAMSA, Merit Capital, Mason Wells, Cortec Group, Shoreview Industries, Svoboda Capital, Harbour Group, River Associates, Penfund, Watermill Group, Keystone Capital, Dominus Capital, the Chicago Association of Private Equity Executives, JZ Partners, Caliper, Sweet Harvest Foods, PB Crave and others achieve lasting digital and traditional marketing communications success. Award-winning design, innovative functionality, and a “what’s next” mindset have propelled MVP and our clients as we build their brands, promote their products and services, and deliver business growth. We’re pleased to have been recognized for our solution-oriented work by the Communicator Awards, Davey Awards, Hermes Awards, MARCOM Awards and others. MVP is a HubSpot inbound marketing agency and automation partner.

For more information please contact us.

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