If you’re a business owner, manager or marketer struggling to increase your website’s keyword rankings: take heart. You’ll be relieved to know that among the dizzying array of tools and techniques to elevate website rankings, there is one tried and true method that you can pursue independently with minimal cost. No it’s not Pay-Per-Click advertising, but keyword research.
Keyword research is the process of identifying and selecting the terms and phrases that search engines would be most likely to use to identify content relevant to your organization, product or service.
It’s imperative that you identify and implement the right keyword search terms and phrases before your web page, product listing or thought leadership piece is published. Your keyword research should inform your content and we’re going to share some of our own best practices to help you get the hang of it.
MVP Marketing + Design provides keyword research and optimization services as part of our SearchMate℠ Process. From requesting a crawl of a page to forecasting trending keywords, we have an experienced SEO Team and Copywriters on staff to make a big impact on your web presence, including social media and inbound marketing.
As a Minneapolis Digital Agency and Website Design firm, MVP has served B2B and B2C Midwest regional, national, and international clients for over 32 years.
We hope this article was helpful, and we would welcome the opportunity to talk with you about ways to improve your SEO strategy and even guide you through the process of optimizing content yourself, if you prefer.
To get started, please contact us at firstname.lastname@example.org or call us at 612-332-8939.
Our smart, eye-catching work pushes marketing, design, and technology to the limits to propel the brands and stories of our most valued partners. We are passionate about creating brand equity for clients in Professional Services, including private equity, mezzanine debt, M&A, venture capital, healthcare, law and consulting; Software, including EdTech, CAM, and factory automation; Manufacturing and Logistics, including medical device, foodservice, precision parts and transportation; and Consumer Products, including food, housewares and office products.
Through our combination of integrated digital and traditional marketing services, we service and have worked for such Fortune 500’s as 3M, Medtronic, and Ecolab as well as many Middle Market firms including Lifetime Brands (Pfaltzgraff, Mikasa, BUILT and Fred & Friends brands), NAMSA, Achieve3000, DP Technology, JobBOSS, CRF USA, The Erwin Hymer Group (Roadtrek), TSI, Messerli Kramer and Caliper, respectively.
Our private equity work includes branding, website and SEO projects for such clients as Argentum, Svoboda Capital, Merit Capital, Mason Wells, Cortec Group, Shoreview Industries, River Associates, Penfund, Watermill Group, Keystone Capital, Dominus Capital, and Harbour Group with related M&A projects for such clients as Prestwick, JZ Partners, Chartwell, CoveView and more.
Award-winning design, innovative functionality, and a “what’s next” mindset have propelled MVP and our clients as we build their brands, promote their products and services, and deliver business growth. We’re pleased to have been recognized for our solution-oriented work by the Communicator Awards, Davey Awards, Hermes Awards, MARCOM Awards and others. MVP is a HubSpot inbound marketing agency and automation partner.