We’ve talked to a lot of companies who want to get more website visitors, and more customers in general but aren’t sure where to start. Maybe you’re in the same situation. With many kinds of products and promises out there, it’s hard to know what will work best for you. That’s why we’ve created the quick read e-book, “An Introduction to Growth-Driven Design.”
Most of your prospective customers have already gone through about 70% of your sales process before they talk to someone on your sales team. They are learning about your company before you ever get the chance to explain why you are different.
Much of the information prospective clients consume comes directly from your website. A website has tremendous selling power, and we believe that you can make your most valuable resource your most attractive resource.
Unfortunately, time and financial costs often stop the redesign conversation soon after it has started. If the process actually does get under way, often a finished product is halted by those who want everything to be perfect before release. In our new e-book, we take a look at some of the pitfalls of traditional website design and introduce what we believe is a better way.
“An Introduction to Growth-Driven Design” walks through the website redesign or creation process in simple, easy-to-implement steps that can work for any type of business whether B2B or B2C.
One of the most universal applications of this method is analysis. Whether through quantitative analytics or qualitative user research, the more you know about your audience, the better you can serve them. This research is something that should be done both before the website is created in Phase 1 of the process and continuously after launch in Phase 2.
The growth-driven design method encourages constant monitoring of data to see how users are interacting with calls-to-action, print advertisements, banner ads, etc. This not only gives you a good idea of what your consumers respond to, but it also allows you to alter the things that are not working.
In addition to monitoring numbers and data, researching your audience can help you understand how to reach them better. Send out surveys and product feedback forms to gain specific customer insights.
Once you’ve gathered a good amount of data, connect with your team. Both your marketing and your sales team need the information you’ve gathered so that their efforts will be better received.
While these principles may sound simple, they really can make the difference in your day-to-day customer communications.
For more information and a complete description of this process, check out our new e-book, “An Introduction to Growth-Driven Design.” This FREE resource can help you take measurable steps to success today.