Stamford-Based CoveView Advisors’ Ship Comes in with New M&A Website

By MVP Marketing + Design | August 19, 2019

Minneapolis, August 19, 2019 – MVP Marketing + Design, Inc., a Minneapolis Digital Agency, is proud to announce the launch of CoveView Advisors’ new website.

Founded in 2009, CoveView Advisors is an independent advisory firm based in Stamford, Connecticut. From its location in the Greater New York metropolitan area, the leading boutique middle market investment bank advises corporate finance with creative insight and real-world expertise.

The new site’s design was crafted for a smooth visitor experience. MVP used nautical imagery to create an immersive journey through CoveView’s core capabilities. Parallax scrolling gives the illusion of depth over impressive design. The navigation was optimized by MVP’s in-house usability experts to help potential partners find what they’re looking for faster.

Greatly improved functionality is the other half of the redesign. The latest best practices were applied to make the design resizable across a wide variety of browsers and devices. A customized version of WordPress Content Management System (CMS) makes it easy for the CoveView marketing team to administer without the need to know a single line of HTML code while photos, content, and even entire sections can be added or modified as CoveView grows.

The site is also noteworthy for its use of newly developed MVP tombstone-making technology. This web design innovation makes it easy for CoveView staff to effortlessly add new transaction logos without the need to first import company logos into Photoshop.

Ken Fontaine, Vice President of CoveView Advisors, who captained the project, talked about the reasons behind why the Stamford, CT firm selected Minneapolis-based MVP, “We were impressed with MVP’s track record of website development in both the private equity and investment banking markets. The new site, enhanced by its inspiring nautical “safe harbor” theme, is exactly the image we wanted to project, and we now realize what we were missing for so long. Every step has been positive and collaborative. Partnering with MVP has given us a significant competitive advantage.”

Said MVP’s President and CEO Dick Weinrib, “We would like to thank Ken and the entire CoveView team for providing just the right amount of direction necessary to inspiring our response to the marketing and creative side of their business. Once we had our bearings, it was all hands on deck as we pioneered a new look and feel that is as distinctive as any M&A site out there. But we couldn’t have done it without great contributions from our clients and our multi-talented design, development and project management team. Great work everyone—and many years of smooth sailing to our friends at CoveView Advisors.”

About MVP Marketing + Design, Inc.

MVP Marketing + Design is a Minneapolis Digital Agency and Website Design firm that has served Midwest regional, national, and international clients for over 32 years. Our smart, eye-catching work pushes marketing, design, and technology to the limits to propel the brands and stories of our most valued partners. We are passionate about creating brand equity for clients in Professional Services, including private equity, mezzanine debt, M&A, venture capital, healthcarelaw and consultingSoftware, including EdTech, CAM, and factory automation; Manufacturing and Logistics, including medical device, foodservice, precision parts and transportation; and Consumer Products, including food, housewares and office products.

Our combination of integrated digital and traditional marketing and creative services has helped such companies as 3M, Medtronic, Ecolab, Lifetime Brands, Chronic Disease Research Group, Achieve3000, The Erwin Hymer Group (Roadtrek), TSI, NAMSA, Merit Capital, Mason Wells, Cortec Group, Shoreview Industries, Svoboda Capital, Harbour Group, River Associates, Penfund, Watermill Group, Keystone Capital, Dominus Capital, the Chicago Association of Private Equity Executives, JZ Partners, Caliper, Chartwell, Hampton Farms, PB Crave and others achieve lasting digital marketing success. Award-winning design, innovative functionality, and a “what’s next” mindset have propelled MVP and our clients as we build their brands, promote their products and services, and deliver business growth. We’re pleased to have been recognized for our solution-oriented work by the Communicator Awards, Davey Awards, Hermes Awards, MARCOM Awards and others. MVP is a HubSpot inbound marketing agency partner.

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