New First Children’s Finance CDFI Website Helps Childcare Entrepreneurs Take their First Steps

By MVP Marketing + Design | June 21, 2021

Minneapolis, June 21, 2021 – MVP Marketing + Design, Inc., a Minneapolis Digital Agency serving clients throughout North America and worldwide, is proud to announce the completion of a new custom-tailored website for First Children’s Finance. Based in Minneapolis, MN, First Children Finance (FCF), a nationally recognized nonprofit, has helped individuals and communities for more than 30 years by increasing the availability, affordability and quality of early childcare funding and education throughout the United States.

As a CDFI (Community Development Finance Institution), FCF provides loans and assistance to entrepreneurs; partners with communities; and influences state and federal systems to increase support for childcare businesses. With an extensive collection of stellar professional services sites for private equity, M&A and mezzanine capital firms, MVP’s related experience made it an ideal match for this finance-oriented non-profit.

MVP collaborated closely with FCF to create a site that would delight current visitors and attract new ones. The site has three main categories: businesses, communities and systems. These funnels get the right information quickly to every type of visitor. For users that are ready to take next steps, the homepage also has CTAs above the menu to “Apply for a Loan” or “Donate.”

Every MVP website follows SEO best practices and in the case of FCF, the redesigned site helps attract new loan applicants and sources of grant money.

The look and feel of the site is just as important as the content. MVP’s fonts complement impactful imagery to create an experience that inspires action.

And for the best foundation, the site is built on a custom-designed WordPress CMS (Content Management System). This makes minor and major website updates extremely simple and intuitive for any FCF team member.

Jerry Cutts, President and CEO, said this about the project, “This update is even more impressive than we hoped. We love pointing everyone from owner-entrepreneurs to state and local agencies as well as foundations to the new site! Big thanks for all the help MVP gave us every step of the way.”

Said MVP’s President and CEO Dick Weinrib “We were proud to work on a project with an organization that does so much for children, the future of our country. The new site will amplify FCF’s work by reaching more visitors with tailored content that is highlighted by the kind of imagery that makes people feel good. What a huge opportunity for us to build a brand for a great cause and a CDFI that’s doing the social good.”

To learn more about the First Children’s Finance website project, please click here.

About MVP Marketing + Design, Inc.

MVP Marketing + Design is a Minneapolis Digital Agency and Website Design firm that has served Midwest regional, national and international clients for over 34 years. Our smart, eye-catching work pushes marketing, design, and technology to the limits as we propel the brands and stories of our most valued partners.

We are passionate about creating brand equity for clients in Professional Services, including private equity, mezzanine debt, M&A, venture capital, healthcare, law and consulting; Software, including FinTech, MarTech and SaaS; Manufacturing and Logistics, including medical device, foodservice, precision parts and transportation; and Consumer Products, including food, office products and housewares.

Our combination of branding, website design, development and creative services has helped global companies (3M, Medtronic, Ecolab, Lifetime Brands, NAMSA, Aimia, AdvantageData, Esprit, JobBoss, Achieve3000…), Private Equity firms (Cortec Group, Merit Capital, The Halifax Group, Harbour Group, Mason Wells, Origami Capital, Argentum Capital, River Associates, Svoboda Capital, Shoreview…), and M&A firms (Clearsight, Prestwick, PMCF, CoveView Advisors…) achieve digital marketing success.

Award-winning design, innovative functionality, and a “what’s next” mindset have propelled MVP and our clients as we build their brands, promote their products and services, and deliver business growth. We’re pleased to have been recognized for our solution-oriented work by the Communicator Awards, Davey Awards, Hermes Awards, MARCOM Awards and others. MVP is a HubSpot inbound marketing agency partner.

For more information please contact us at

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