A Fresh Take on Branding and Web Design for St. Louis’ Oldest Investment Bank

By MVP Marketing + Design | November 30, 2022

Minneapolis, November 30, 2022 – MVP Marketing + Design, Inc., a Minneapolis Website Design, Branding and Digital Agency serving regional, national and global clients, is pleased to announce the launch of a new website for R.L. Hulett.

R.L. Hulett is a middle-market investment banking firm based in St. Louis, MO that offers M&A advisory services to business owners, executives, and private equity firms. Their 40+ year track demonstrates excellent results with a deep commitment to their client’s continued success.

With this background in mind, R.L. Hulett sought out MVP for a site that differentiated them from their competitors.

MVP delivered a brand revitalization that went beyond a website to provide new business positioning statements, a new logo and updated literature based on R.L. Hulett’s values of integrity, honesty and hard work.

First, MVP employed the proven MVP BrandMate℠ process to develop verbal business and brand positioning statements, which were used to anchor site copy and a create a new tagline. MVP also updated the Client’s logo into a modern and assertive brandmark.

With these assets in hand, MVP created the new website utilizing MVP’s TeamMate℠ process, which is based on the Waterfall method of software engineering. The full-screen approach, white space, and the inspiring St. Louis riverfront flyover video encourages viewer engagement and differentiates R.L. Hulett from their competitors. Dynamic deal statistics and engaging call-to-actions, promote client interaction and trust.

Managing Director Trevor Hulett says, “The MVP team did an excellent job of not only redesigning our website but in helping us articulate our mission, vision and values. Their ability to provide an outstanding combination of visual and verbal imagery and messaging really helps set us apart from our competitors and sets them apart from the other marketing firms we interviewed. We’re pleased to recommend MVP to other I-Banks and Private Equity firms seeking the ‘best of the best.’”

Dick Weinrib, MVP’s President and CEO commented, “We are thrilled to see the new R.L. Hulett site go live. The clean, modern design is a testament to the MVP team’s diligence as well as the responsiveness of the R.L. Hulett team. We were pleased to be R.L. Hulett’s most valued partner for their brand-to-web redesign!”

To learn more about the R.L. Hulett project, please click here.


About MVP Marketing + Design, Inc.

MVP Marketing + Design is a Minneapolis Digital Agency. As an award-winning website design and branding firm, MVP has served regional, national and international clients, including divisions of the Fortune 500 and middle market firms, for over 37 years. Our smart, eye-catching work pushes marketing, design, and technology to the limits, as we propel brands, tell stories and generate leads for our most valued partners.

We are enthusiastic about creating brand equity for clients in such markets as private equity, investment banking, mezzanine debt and real estate finance as well as healthcare, B2B services, CPG, manufacturing and the non-profit sector.

Award-winning design, innovative functionality, including E-Commerce, and a “what’s next” mindset have propelled MVP and our clients as we build their brands, promote their products and services, and deliver business growth.

We’re pleased to have been recognized for our solution-oriented work by the Communicator Awards, Davey Awards, Hermes Awards, W-3 Awards, MARCOM Awards and others. MVP is a WordPress VIP Silver Agency Partner.

For more information, please contact us at

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