Washington, D.C.’s Halifax Group Resolves to Choose MVP for New Website

By MVP Marketing + Design | May 3, 2019

Minneapolis, May 3, 2019 – Digital agency MVP Marketing + Design is delighted to start work with The Halifax Group redesigning its website and marketing collateral.

With three locations nationally in Washington, D.C., Raleigh, NC, and Dallas, TX, Halifax is a private investment firm with extensive experience in management buyouts, growth capital, mezzanine debt, recapitalizations and corporate divestitures in the lower middle-market. Since 1999, Halifax principals have invested in 29 platform companies with total enterprise values generally between $50 million and $300 million.

What’s in a name? The Halifax Group gets its name from Halifax, NC, the birthplace of The Halifax Resolves which paved the way for America’s Declaration of Independence three months later. The name hints at the firm’s decidedly independent thinking from its larger competitors.

Going far beyond template-based solutions, the site’s original web design will leave a lasting impression on the potential intermediaries, limited partners and entrepreneurs visiting the site. The impactful imagery will reflect success, inspire trust, and project warmth as a firm that values the relationships beyond the transactions. Streamlined navigation will make it easy for stakeholders to access information about the Halifax team, investment criteria and portfolio companies.

The Halifax Group’s Allie Atwood, Vice President, responded to the energy around the project kickoff, “I’m excited to see personality of Halifax come alive in a design that plays off our company values, especially our emphasis on building relationships. The MVP team has provided the utmost level of customer service and creativity, and we are very pleased with the work that the team has done to date for Halifax.”

In synch with the tested and proven MVP TeamMate℠ process, the highly customized site will be built on the WordPress Content Management System (CMS). This will allow the Halifax team to easily administer the site with new pages, photos and videos as the private equity firm grows.

Said MVP’s President and CEO Dick Weinrib, “We are enjoying a warm welcome from The Halifax Group. We feel that MVP is perfectly positioned to leverage our extensive experience in the private equity world and our award-winning creativity to create a unique site for Halifax that is as impressive as their track record. All of our MVP teammates are honored to work with such successful, yet very approachable, partners. And we’re especially pleased that that this leading DC-based private equity firm chose our Made in Minnesota approach to revitalize their new site.”

The new website is expected to launch in June of 2019.

About MVP Marketing + Design, Inc.

MVP Marketing + Design is a Minneapolis Digital Agency and Website Design firm that has served Midwest regional, national, and international clients for over 32 years. Our smart, eye-catching work pushes marketing, design, and technology to the limits to propel the brands and stories of our most valued partners. We are passionate about creating brand equity for clients in Professional Services, including private equity, mezzanine debt, M&A, venture capital, healthcarelaw and consultingSoftware, including EdTech, CAM, and factory automation; Manufacturing and Logistics, including medical device, foodservice, precision parts and transportation; and Consumer Products, including food, housewares and office products.

Our combination of integrated digital and traditional marketing and creative services has helped such companies as 3M, Medtronic, Ecolab, Lifetime Brands, Chronic Disease Research Group, Achieve3000, The Erwin Hymer Group (Roadtrek), TSI, NAMSA, Merit Capital, Mason Wells, Cortec Group, Shoreview Industries, Svoboda Capital, Harbour Group, River Associates, Penfund, Watermill Group, Keystone Capital, Dominus Capital, the Chicago Association of Private Equity Executives, JZ Partners, Caliper, Chartwell, Hampton Farms, PB Crave and others achieve lasting digital marketing success. Award-winning design, innovative functionality, and a “what’s next” mindset have propelled MVP and our clients as we build their brands, promote their products and services, and deliver business growth. We’re pleased to have been recognized for our solution-oriented work by the Communicator Awards, Davey Awards, Hermes Awards, MARCOM Awards and others. MVP is a HubSpot inbound marketing agency partner.

For more information please contact us at

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