New Site for Aimia Loyalty Solutions is Its Own Reward
By MVP Marketing + Design | July 19, 2019Minneapolis, July 19, 2019 – Digital agency MVP Marketing + Design is proud to announce the launch of a new website for Aimia Loyalty Solutions.
Montreal-based Aimia, formerly Groupe Aeroplan, which acquired Carlson Marketing in 2009, works with companies to craft customer experiences that will strengthen brand loyalty. Currently the company operates over 100 loyalty programs in 32 markets globally. Impressively, Aimia loyalty programs deliver an average ROI of 3X to 7X.
Aimia selected MVP for a custom-built web redesign that gives potential partners a tour of the comprehensive solutions they offer to companies in such sectors as Retail, Travel & Hospitality, CPG/FMCG, Financial Service, and Entertainment & Media. Visitors are encouraged to compare the platforms Aimia uses to engage customers, explore their services, review case studies and more.
One goal of the site was to create a look that was consumer-centric. Aimia wanted to build something “that matters” so the MVP Team focused on showing the targeted end-customers who will enroll in the brand loyalty programs Aimia creates. Lifestyle imagery depicts diversity and engagement which embodies enthusiasm, enjoyment and satisfaction.
Sophisticated functionality allowing for different layouts was carried over to the content management of the site in a format that is simple to administer. Aimia employees can choose from over 30 post types to generate new content as the company grows.
Additionally, clear calls-to-action were important. MVP collaborated with Aimia to follow inbound methodology to attract and delight. The layout is designed to funnel visitors with a wide bar appearing at the bottom of every page encouraging potential partners to “get started.”
Said MVP’s President and CEO Dick Weinrib, “Our Minneapolis digital agency jumped at the chance to broaden our horizons with Global Marketing Leader Aimia. Ironically, the Carlson Marketing Group was MVP’s very first client in 1985! We went in a truly unique direction and pushed ourselves to design like we’ve never done before. Everyone at Aimia was a dream to work with and we are honored to add this remarkable project to our B2B solutions portfolio.”
The end result is design that is truly state of the art and one that captures Aimia’s brand personality. MVP is excited to continue our relationship with Aimia for the revamp of the Canadian- and UK-based corporate and “Intelligent Shopper Solutions” websites!
To view the new Aimia website, please click here.
About MVP Marketing + Design, Inc.
MVP Marketing + Design is a Minneapolis Digital Agency and Website Design firm that has served Midwest regional, national, and international clients for over 32 years. Our smart, eye-catching work pushes marketing, design, and technology to the limits to propel the brands and stories of our most valued partners. We are passionate about creating brand equity for clients in Professional Services, including private equity, mezzanine debt, M&A, venture capital, healthcare, law and consulting; Software, including EdTech, CAM, and factory automation; Manufacturing and Logistics, including medical device, foodservice, precision parts and transportation; and Consumer Products, including food, housewares and office products.
Our combination of integrated digital and traditional marketing and creative services has helped such companies as 3M, Medtronic, Ecolab, Lifetime Brands, Chronic Disease Research Group, Achieve3000, The Erwin Hymer Group (Roadtrek), TSI, NAMSA, Merit Capital, Mason Wells, Cortec Group, Shoreview Industries, Svoboda Capital, Harbour Group, River Associates, Penfund, Watermill Group, Keystone Capital, Dominus Capital, the Chicago Association of Private Equity Executives, JZ Partners, Caliper, Chartwell, Hampton Farms, PB Crave and others achieve lasting digital marketing success. Award-winning design, innovative functionality, and a “what’s next” mindset have propelled MVP and our clients as we build their brands, promote their products and services, and deliver business growth. We’re pleased to have been recognized for our solution-oriented work by the Communicator Awards, Davey Awards, Hermes Awards, MARCOM Awards and others. MVP is a HubSpot inbound marketing agency partner.
For more information please contact us at info@mvpdesign.com