MVP Delivers the Right Brand Prescription for Chronic Disease Research Group

By MVP Marketing + Design | April 30, 2018

Minneapolis, April 30, 2018 – Digital agency MVP Marketing + Design, announced today its role in a new brand-to-web healthcare marketing initiative on behalf of the Chronic Disease Research Group (CDRG), an interdisciplinary, clinician-guided biomedical research group committed to the investigation of chronic illnesses to improve public health. CDRG is the largest division of the Minneapolis Medical Research Foundation (MMRF). CDRG manages large claims, administrative, pharmaceutical, and disease-specific datasets—representing 5–6 million lives each year.

Faced with the challenge of better representing the web and print communications of this interdisciplinary non-profit healthcare research organization, MVP delivered up an extensive redesign of CDRG’s corporate identity including its master and sub-brands; the latter of which included visual assets for eight research disciplines ranging from cardiology to oncology and from nephrology to transplantation.

MVP’s scope of work encompassed corporate and research group logos and iconography, PowerPoint deck, letterhead, business cards, tradeshow/event displays, scientific posters and more. CDRG also received a comprehensive MVP BrandMate℠ style guide that ensures the correct treatment of the master and sub-brand entities in diverse web and print applications. The goal: to promote a consistent tone of voice across all marketing channels including publications, posters, presentations and social media.

Dick Weinrib, MVP’s President and CEO stated, “It was great privilege for MVP to partner with a nationally recognized interdisciplinary healthcare research team whose work focuses on a better tomorrow for chronic disease patients by bringing awareness to issues and treatment concerns that affect decisions about patient care and improve clinical outcomes.” He added, “As CDRG deeply valued clear communication of complex statistical ideas to its community and clients in a way that is engaging and readily understood, our new brand style guide and related visuals serve as a better prescription for their healthcare “marcom” than was previously the case. We couldn’t be more pleased that CDRG communications are now in synch with their data-driven methodologies and values of honesty, transparency, and responsibility.”

View the CDRG website and the application of MVP branding by clicking here.


About MVP Marketing + Design, Inc.

MVP Marketing + Design is a digital marketing, communications and technology firm that has served Midwest regional, national, and international clients for over 32 years. Our smart, eye-catching work pushes marketing, design, and technology to the limits to propel the brands and stories of our most valued partners. We are passionate about creating brand equity for clients in Professional Services, including private equity, private debt, M&A, venture capital, healthcare, law and consulting; Software, including EdTech, CAM, and factory automation; Manufacturing and Logistics, including medical device, foodservice, precision parts and transportation; and Consumer Products, including food, housewares and office & stationery products.

Our combination of integrated digital and traditional marketing and creative services has helped such companies as 3M, Medtronic, Ecolab, Lifetime Brands, Achieve3000, The Erwin Hymer Group (Roadtrek), TSI, NAMSA, Mason Wells, Cortec Group, Shoreview Industries, Harbour Group, River Associates, Penfund, Keystone Capital, the Chicago Association of Private Equity Executives, JZ Partners, Caliper, Sweet Harvest Foods, PB Crave and others achieve lasting digital marketing success. Award-winning design, innovative functionality, and a “what’s next” mindset have propelled MVP and our clients as we build their brands, promote their products and services, and deliver business growth. We’re pleased to have been recognized for our solution-oriented work by the Communicator Awards, Hermes Awards, MARCOM Awards and others. MVP is a HubSpot inbound marketing agency partner.

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