MVP Rolls Out New Precision Parts Website for Rotary Systems

By MVP Marketing + Design | January 25, 2016

Minneapolis, January 25, 2016 — MVP is pleased to announce the rollout of new and responsive website for Rotary Systems (, a global provider of diverse rotary union technologies including mechanical, Teflon® and hydrostatic seals as well as integrated electrical slip rings. These manufactured precision parts, both standard and custom, are employed in the Medical Device, Defense and Automotive industries, among others.

Turning to MVP for its award-winning, high technology website design capabilities, Rotary Systems sought an industrial strength site which would project is core capabilities and which its in-house staff could manage easily through an Open Source content management system and without need for outside web programming assistance.

Built to engage OEM mechanical engineers and purchasing agents alike, the Home page and its engaging videos showcase Rotary’s value proposition through selected content areas featuring products, solutions and related calls to action. Site navigation and user experience are enhanced through inventive and stylized dropdown menus featuring original photography, icons and text while precision rotary unions and rings are transmitted through highly detailed and easily enlarged product renderings along with specifications, which are featured throughout the site. With the goal of converting clicks to conversions, calls to action such as Request More Info, Request Drawing and Read More are incorporated on all key pages.

Dick Weinrib, President of MVP noted that the new site is clearly one of the best industrial parts website in the business and reinforces the digital marketing firm’s commitment to a variety of precision instrument manufacturers, mold makers, fabricators and logistics providers in such verticals as the medical device, defense, aviation, electronics, and heavy equipment industries.

In addition to the site, MVP also undertook an evolutionary redesign of the client’s logo to effect a complementary response to restricted smartphone and tablet vertical space requirements and to convey the “sharply engineered and precisely built” imagery associated with Rotary’s brand and value proposition.

Learn more about Rotary Systems and view the website at

About MVP Marketing + Design, Inc.

MVP Marketing + Design, founded in 1985, is a digital marketing and communications agency. The firm is dedicated to building invaluable brands through valued relationships. MVP’s vertical marketing expertise includes High Tech Manufacturing and Services, Private Equity, Medical Device, Educational Software, Recreational Equipment, Office Supply, Food and Non Profits.

Dedicated to serving organizations seeking innovative, creative and measurable digital marketing and design solutions, MVP builds, promotes and monetizes brands through integrated branding, website design and inbound marketing services, including SEO. Clients served throughout North America include multiple divisions of 3M, Medtronic, Achieve3000, Lifetime Brands, Road Trek, TTU, Nifty Home Products, MedNet Solutions, TSI, BRTI Life Sciences, Neurotech NA, Sweet Harvest Foods, Worthington Aviation, The Chicago Association of Private Equity Executives, Stone Arch Capital, Mason Wells, Keystone Capital, Industrial Opportunity Partners, JZ Partners, Main Street Capital, Huron Capital, Harbour Group, Cortec Group, GMB Mezzanine, the Minnesota Minority Supplier Diversity Council, and the Greater Metropolitan Housing Corporation (Minneapolis), among others.

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