MVP takes a Principled Approach to New Svoboda Website

Minneapolis, August 15, 2018 – “Principal investors, principled partners.” This is one phrase that Svoboda Capital Partners use to describe their way of doing business. MVP Marketing + Design, a Minneapolis digital agency and website design firm, is pleased to announce a new website on behalf of Svoboda Capital Partners. Based in downtown Chicago, the private equity firm was founded twenty years ago and has over $400 million of capital under management. With a focus on companies in the value-added distribution, business services, and consumer products and services sectors, Svoboda seeks to empower outstanding management teams with a track record of success and a desire to execute well-defined growth initiatives.

Middle Market Private Equity Firm, Svoboda Capital Partners [Chicago, IL]

Svoboda’s company culture, built on the spirit of trust and understanding as well as capital raising, sets them apart, and they required a site that could speak to their unique way of doing business. MVP was eager to help the well-known Chicago PE firm break the mold. MVP-produced videography deftly captures the team’s Cubs-inspired “friendly confines” milieu. Following naturally styled team portraits, MVP’s photographer/videographer shadowed Svoboda’s staff for an additional day to obtain both serious and casual footage of the partners in action. Further, dynamic deal statistics enhancing the homepage, concise text segments, full-page screen usage, a variety of engaging hover state animations and plenty of whitespace combine to give the new site a distinctive look and feel.

Jeffrey S. Piper, a Svoboda partner, was kind enough to share this feedback, “On behalf of the squad at Svoboda Capital, we would like to thank the entire MVP team for a job well done on recreating our website.  The resources at MVP seamlessly collaborated to deliver a successful launch on time and on budget.  Your vision, insights and creativity have helped cast a new light on our organization, and for that, we are forever grateful.  We appreciate all the hard work and energy that went into this project and we would be happy to be a referral source whenever possible.”

Added David Rubin, Vice President with Svoboda Capital Partners, “…thanks to the entire MVP team for their hustle in working diligently with us to express our ‘Principal Investors, Principled Partners’ digital brand positioning. After working with MVP to revitalize SC’s web presence, we fully intend on introducing the MVP team to select portfolio companies who might benefit from their outstanding and cost-effective digital marketing and website design services.”

Site success was assured through application of the MVP TeamMate℠ website design and development protocol, which kicked off with a competitive website design review. Once completed, and confident of their bearings, MVP’s marketing, design and development team engaged Svoboda’s by jointly completing customized Needs Analysis and Creative Brief questionnaires that facilitated a shared understanding of website form and functionality. Through use of TeamMate℠, MVP was able to fashion a robust and responsive online experience featuring compound filters for current and realized portfolio companies, including contact forms for each acquisition, dates of investment and disposition, and other relevant information to site visitors. Additional customized features intended to guide users through the site included novel animated arrows, colorful text boxes and expanding underscores. MVP designers further enriched the site through illustrated iconography while a captcha, which distinguishes between humans and reports on the Contact Us form, eliminates spam.

Finally, Svoboda’s request that its site administrator has a secure, simplified and no-HTML code user interface to add and delete content, create and modify pages and navigation as the firm grows was fulfilled through application of MVP’s customized, no extraneous plug-in, WordPress approach to website development.

Dick Weinrib, MVP’s President and CEO stated, “Svoboda Capital Partners gave us an exciting opportunity to rethink their private equity website. We loved getting to know Svoboda inside and out to deliver a customized CMS website that tells their brand story and captures the lively principles applicable to their success. MVP has been lucky enough to work with many PE, Sub-Debt, and M&A firms in the last five years and we welcome finding new ways to position each one uniquely.”

To view the website click here.