Minneapolis, June 2, 2015 – MVP took home three 2015 Gold Hermes Awards and one Honorable Mention for its design work on the BRTI™ Life Sciences, Roadtrek®, Main Street Capital, and Worthington MRO websites.
In concert with a MVP designed brand revitalization, a contemporary and responsive WordPress CMS website was synthesized for BRTI Life Sciences. MVP’s combination of macro-photographs, compelling information and simple online commerce procedures create an easily navigable and convincing site. This is exemplified through the “Products” page which facilitates the purchase of BRTI’s Cell-Mate3D™ product line for research scientists and laboratory professionals. BRTI Life Sciences creates and provides Cell-Mate3D, an outstanding microenvironment for disease modeling and regenerative engineering, to a wide array of biomedical researchers and laboratory professionals.
For easy back-end client management MVP created the new Roadtrek site on the WordPress CMS. Featuring simple navigation between pages, enticing photography and easy to read product specifications, MVP created a novel site for this leader in Class B coaches. As a major component of the redesign, MVP developed the industry’s most sophisticated “Build Your Own” vehicle configurator for the site. With 22 variables this “Build Your Own” option provides up to twice the interior and exterior options of the standard competitor. The new features and design resulted in increased site traffic, requests for literature, and price quotes. Roadtrek is a portfolio company of Industrial Opportunities Partners. This site supports MVP’s desire to provide excellent services for Private Equity firms and their portfolio companies.
MVP built a WordPress CMS website for Main Street Capital Holdings that targeted national audiences while making Pittsburgh area ties a priority. The creative use of the Pittsburgh panorama and a series of related icons communicate the firm’s dedication to local values and transactional competence. Quick navigation links educate national investors on an impressive investment record, strong mission, and dedicated professionals. A clean design emphasizes that Main Street is the optimal firm for lower Middle Market transactions regardless of location.
MVP artfully showcases Worthington Aviation’s new MRO repair facility with a site that has been translated into a new corporate website and branding concept. Pertinent icons are conveniently located on almost every page to fulfill a client desire for quick access to capabilities, certificates and downloads. Worthington’s industry leading fast-turnaround and high quality assembly line approach is demonstrated through beautiful images and fluid navigation. The MRO site also features an updated logo to completely revitalize Worthington’s branding.
About the Hermes Awards
The Hermes Creative Awards is an international competition held by the Association of Marketing and Communication Professionals. It honors creative work from smaller firms as well as Fortune 500 companies in print media, PR, communications, and electronic media.
About MVP Marketing + Design, Inc.
MVP Marketing + Design, founded in 1985, is an integrated marketing communications and digital branding agency. The firm is dedicated to building invaluable brands through valued relationships. MVP’s vertical marketing expertise includes Medical Device, High Tech Manufacturing and Services, Private Equity, Educational Software, Recreational Equipment, Office Supply, Health Care and Non-Profits. Dedicated to serving organizations seeking innovative and creative marketing and communications, MVP builds, revitalizes and promotes brands through such integrated services as Marketing Consulting, Advertising/Design, and Web/SEO solutions. Clients served include 3M, Medtronic, Achieve3000, Lifetime Brands, Road Trek, TTU, Nifty Home Products, Minnetronix, Healthsense, TSI, Nortech Systems, BRTI Life Sciences, Neurotech NA, Worthington Aviation, Stone Arch Capital, JZ Partners, Main Street Capital, Yukon Partners, Huron Capital, Harbour Group, Cortec Group, GMB Mezzanine, the Minnesota Minority Supplier Diversity Council, and the Greater Metropolitan Housing Corporation (Minneapolis), among others.