Minneapolis, June 4, 2015 – For the fourth consecutive year, the Communicator Awards recognized MVP’s lasting innovations in online marketing and communications. Most recently, in the 2015 Awards, MVP received two Awards of Excellence for the Roadtrek® and Mitchell Aircraft websites as well as an Award of Distinction for the new Mold Craft site.
For easy back-end client management MVP created the new Roadtrek site on the WordPress CMS, featuring simple navigation between pages, enticing photography and easy to read product specifications. As a major component of the redesign, MVP developed the industry’s most sophisticated “Build Your Own” vehicle configurator for this leader in Class B coaches. With 22 variables this configurator provides up to twice the interior and exterior options of the standard competitor. The new features and design resulted in increased site traffic, requests for literature, and price quotes.
Leveraging a unique and well recognized logo, MVP redesigned and refreshed the Mold Craft website to differentiate this leader in high cavitation and interchangeable molds from others in the medical device, electronics, telecommunications and consumer products industries. The distinctive blue in the logo was blended with an abundance of artfully photographed precision molds to create an exceptional and creative website among a wealth of competitors. MVP’s final designs refreshed the Mold Craft website to be as close to perfect as their ± .0001″ molds.
MVP used the WordPress CMS to create a clean new website for Mitchell Aircraft that minimized page scrolling and utilized accessible tab-style links to ease the desk-top viewing experience. Important information is easily located amidst clean blocks of text and a unique black and white photojournalism-style photography. New MVP developed messaging, the “We Go Beyond” tagline, and imagery complete the website for a full rebranding of this leader in supply and distribution of diversified aviation parts.
About the Communicator Awards
With over two decades of success, the Communicator Awards recognize work that creates a lasting impact through innovation in marketing and communications. Annually the Communicator Awards receives over 6,000 entries from both small firms of all sizes. Top-tier professionals from the Academy of Interactive and Visual Arts judge the competition.
About MVP Marketing + Design, Inc.
MVP Marketing + Design, founded in 1985, is an integrated marketing communications and digital branding agency. The firm is dedicated to building invaluable brands through valued relationships. MVP’s vertical marketing expertise includes Medical Device, High Tech Manufacturing and Services, Private Equity, Educational Software, Recreational Equipment, Office Supply, Health Care and Non-Profits. Dedicated to serving organizations seeking innovative and creative marketing and communications, MVP builds, revitalizes and promotes brands through such integrated services as Marketing Consulting, Advertising/Design, and Web/SEO solutions. Clients served include 3M, Medtronic, Achieve3000, Lifetime Brands, Road Trek, TTU, Nifty Home Products, Minnetronix, Healthsense, TSI, Nortech Systems, BRTI Life Sciences, Neurotech NA, Worthington Aviation, Stone Arch Capital, JZ Partners, Main Street Capital, Yukon Partners, Huron Capital, Harbour Group, Cortec Group, GMB Mezzanine, the Minnesota Minority Supplier Diversity Council, and the Greater Metropolitan Housing Corporation (Minneapolis), among others.