New Bird and Cronin Web Design

Minneapolis, January 3, 2011 – Bird and Cronin Inc., a leading manufacturer of Patient Footwear, Orthopedic Soft goods and Specialty Patient Care Products, and MVP Marketing + Design, a technology-enabled marketing communications firm, announced today the launch of the newly remodeled Bird and Cronin website. The redesign features captivating work and sports imagery as well as enhanced functionality. MVP also modified the Bird and Cronin logo to remain consistent with the new styling.

To simplify end-user navigation and resource accessibility, MVP revitalized the manufacturer’s web presence to showcase approximately 1,000 products, as well company program information. Information resources are easily accessed through streamlined navigation, engaging imagery and a vibrant color palette that reinforces a customer-centered approach. As an Ektron certified partner, MVP employed the Ektron CMS 400 system to provide enterprise content management.

Some special features of the new website include:

• A series of eight action-scripted Home page vignettes to focus customer attention on key products
• An interactive Physician’s Choice® product information mannequin to highlight pain relief products and solutions
• Streamlined navigation features, including dropdown header tabs, enable visitors to reach key information easily and effectively with a minimum number of clicks
• Pop-up Fancy Boxes and Catalog flipbooks stimulate customer interaction
• A password protected company intranet enables employees to access valuable information online

About Bird and Cronin

Bird and Cronin, Inc. is a leading manufacturer of Patient Footwear, Orthopedic Soft goods, and Specialty Patient Care Products based in Eagan, MN. They provide quality medical products and services to their customers both domestically and internationally. Their mission is “to provide quality medical products and services to our customers, recognizing our obligation to be competitive and responsive to the changing needs of the health care environment.”

About MVP Marketing + Design, Inc.

MVP Marketing + Design, founded in 1985, is an integrated marketing communications and digital branding agency. The firm is dedicated to building invaluable brands through valued relationships. MVP’s vertical marketing expertise includes Medical Device, High Tech, Private Equity, Office Supply and the Non-Profit sector. Dedicated to serving organizations seeking innovative and creative marketing and communications, MVP builds, revitalizes and promotes brands through such integrated services as Marketing Consulting, Advertising/Design, and Web/SEO solutions. Clients served include 3M, Medtronic, Minnetronix, TSI, Nortech Systems, Worthington Aviation, Stone Arch Capital, Yukon Partners, Huron Capital, GMB Mezzanine, the Minnesota Minority Supplier Diversity Council, and the Greater Metropolitan Housing Corporation (Minneapolis), among others.