New Site for Community Development Financial Institution Helps CRF USA Make a Difference.

By MVP Marketing + Design | November 19, 2018

Minneapolis, November 19, 2018 – MVP Marketing + Design, Inc., a Minneapolis Digital Agency is proud to be a part of revitalizing businesses and communities by celebrating the launch of a new CMS website for the nonprofit Community Reinvestment Fund, USA (CRF). The new site showcases the incredible work CRF does to benefit small businesses and neighborhoods all across the United States.

Katelyn Bednarski, CRF’s Director of Marketing, said, “Thank you for all of the hard work and talent you brought to this project to help us tell the story of how CRF improves lives and strengthens communities. We enjoyed working together to create a well-organized site that our visitors can explore. And we are extremely satisfied with the beautiful end result.”

CRF works with its partners to help businesses and community projects that would otherwise be rejected by traditional lenders. Since 1988, the nonprofit has delivered $2.4 billion in investments and loans. CRF looks at the big picture and forecasts the ripple effect of a loan that transforms a borrower’s life, creates more jobs, and revitalizes the community. Through their work, CRF has helped more than 1,000 communities, created or retained 85,000 jobs and touched over 1 million lives.

Their reach is broad, and CRF looked to MVP to help them achieve their 10-year goal of $1 billion invested annually with a completely redesigned and accessible (WCAG 2.0 AA compliant) website that would attract more donors, community partners and applying individuals in need of a loan. MVP collaborated with CRF to achieve impactful messaging that would speak to each of their target audiences, developing seven personas to anticipate the needs of each group and the paths they might take to explore the site. The new navigation uses this information and features bottom panels for most pages to encourage visitors to click through to different sections of the site.

MVP designed and developed the site to be WCAG (Web Content Accessibility Guidelines) 2.0 AA compliant to make it accessible for people with auditory, visual and other disabilities. Custom iconography, statistics on the homepage, fonts that embody CRF’s mission, and authentic images all come together to make the site cutting-edge. The new design is modern, hopeful and reflective of the important work CRF does for the nation. Using WordPress as the base Content Management System, MVP took it to the next level via a custom build which is secure, fast and easy to administer.

Said Dick Weinrib, MVP’s President and CEO, “MVP is honored to be a part of CRF’s important work to help communities across the nation. We rose to the challenge of creating a site that can effectively speak to many types of visitors connected to this great organization.” He continued, “And we are excited to collaborate with others in the non-profit sector in the future.”

To view CRF’s new site, please click here.


About MVP Marketing + Design, Inc.

MVP Marketing + Design is a Minneapolis Digital Agency and Website Design firm that has served Midwest regional, national, and international clients for over 32 years. Our smart, eye-catching work pushes marketing, design, and technology to the limits to propel the brands and stories of our most valued partners. We are passionate about creating brand equity for clients in Professional Services, including private equity, mezzanine debt, M&A, venture capital, healthcare, law and consulting; Software, including EdTech, CAM, and factory automation; Manufacturing and Logistics, including medical device, foodservice, precision parts and transportation; and Consumer Products, including food, housewares and office products.

Our combination of integrated digital and traditional marketing and creative services has helped such companies as 3M, Medtronic, Ecolab, Lifetime Brands, Chronic Disease Research Group, Achieve3000, The Erwin Hymer Group (Roadtrek), TSI, NAMSA, Merit Capital, Mason Wells, Cortec Group, Shoreview Industries, Svoboda Capital, Harbour Group, River Associates, Penfund, Watermill Group, Keystone Capital, Dominus Capital, the Chicago Association of Private Equity Executives, JZ Partners, Caliper, Chartwell, Hampton Farms, PB Crave and others achieve lasting digital marketing success. Award-winning design, innovative functionality, and a “what’s next” mindset have propelled MVP and our clients as we build their brands, promote their products and services, and deliver business growth. We’re pleased to have been recognized for our solution-oriented work by the Communicator Awards, Davey Awards, Hermes Awards, MARCOM Awards and others. MVP is a HubSpot inbound marketing agency partner.

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