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New Custom Tailored JZ Partners Private Capital Website Cut from the Finest Cloth

By MVP Marketing + Design | April 24, 2020

Minneapolis, April 24, 2020 — JZ Partners has an established track record of investing alongside the owners and management teams of privately held businesses to build successful companies and create long-term value with more than $1 billion of assets under management. MVP Marketing + Design, Inc., a Minneapolis Digital Agency created a custom website for the well-known Private Capital firm six years ago.

While their previous site withstood the test of time, in 2019 JZ Partners returned to MVP for updated print communications, which were subsequently augmented with a new website based on the same distinctive theme.

Illustrating JZ Partners’ vision, MVP designed a new brochure to use at their Chicago and New York offices. Impressed with the brochure, which features a dramatic and MVP-enhanced image of the Chicago skyline, the firm decided to update their site and unite the visuals of print and web into one seamless story. The new site matches the sweeping macro imagery, colors, typography, and icons of the printed piece which is also available for download in PDF form.

With expanded offerings, the redesigned site reflects a targeted approach created from a close partnership between MVP and JZ Partners. After mapping out the new pages, MVP optimized navigation that would get visitors what they needed fast. The tone of the new website reinforces the firm’s reputation as friendly partners who offer custom tailored solutions to create value and find opportunities.

The entire site, which is built on the latest MVP customized WordPress Content Management System (CMS), is dynamically responsive and optimally resizes for either desktop or mobile interfaces. The implemented CMS gives employees the ability to update content and create whole new sections with ease.

Happy with the project, the JZ Partners Finance and Business Development Team stated, “We admire our new website as much as the corporate brochure. Leveraging our Chicago presence while incorporating glimpses of our New York locale, MVP’s designers, developers and project managers did an awesome job in translating our unified brand-to-web experience in a way that encourages stakeholders to contact us regardless of wherever they might be and whenever we’re needed. With stunning imagery and a website that looks and works great on both desktop and mobile devices, not to mention one that we can manage entirely by ourselves, we are very proud to point the owners and management teams of the privately held businesses we advise to our new web presence.”

Said MVP’s President and CEO Dick Weinrib, “We were thrilled to be asked again to work with JZ Partners. We got rolling on the brochure and then mutually realized a website redesign would exponentially increase the visual impact. Teaming up proves to be a good match of JZ Partners’ Midwestern values and our Minnesotan approach with global reach. The whole project was pure pleasure. We always love sewing up success with the great partners of JZ Partners.”

To learn more about the JZ Partners website project, please click here.

About MVP Marketing + Design, Inc.

MVP Marketing + Design is a Minneapolis Digital Agency and Website Design firm that has served Midwest regional, national and international clients for over 35 years. Our smart, eye-catching work pushes marketing, design, and technology to the limits as we propel the brands and stories of our most valued partners.

We are passionate about creating brand equity for clients in Professional Services, including private equity, mezzanine debt, M&A, venture capital, healthcare, law and consulting; Software, including FinTech, MarTech and SaaS; Manufacturing and Logistics, including medical device, foodservice, precision parts and transportation; and Consumer Products, including food, office products and housewares.

Our combination of branding, website design, development and creative services has helped global companies (3M, Medtronic, Ecolab, Lifetime Brands, NAMSA, Aimia, AdvantageData, Esprit, JobBoss, Achieve3000…), Private Equity firms (Cortec Group, Merit Capital, The Halifax Group, Harbour Group, Mason Wells, Origami Capital, Argentum Capital, River Associates, Svoboda Capital, Shoreview…), and M&A firms (Clearsight, Prestwick, PMCF, CoveView Advisors…) achieve digital marketing success.

Award-winning design, innovative functionality, and a “what’s next” mindset have propelled MVP and our clients as we build their brands, promote their products and services, and deliver business growth. We’re pleased to have been recognized for our solution-oriented work by the Communicator Awards, Davey Awards, Hermes Awards, MARCOM Awards and others. MVP is a HubSpot inbound marketing agency partner.

For more information please contact us at info@mvpdesign.com

 

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