New Mason Wells Private Equity Website Focuses on Putting People First

By MVP Marketing + Design | October 10, 2022

Minneapolis, October 10, 2022 – MVP Marketing + Design, Inc., a Minneapolis Website Design, Branding and Digital Agency serving regional, national and global clients, is pleased to announce the launch of a new website for Mason Wells.

Milwaukee-based private equity firm Mason Wells has raised $2.4 billion in aggregate across five independent buyout funds. Their stated goal is helping primarily Midwestern US-based businesses realize their financial potential while preserving the company’s legacy. Company heritage is crucial because Mason Wells has always believed that investing in people is the key to value creation. A new site, they envisioned, would help them attract a variety of business owners, management teams, intermediaries and future team members throughout the nation’s midsection.

As a long-standing Mason Wells web design firm partner, with over 22 years of private equity website design experience, MVP originally updated the firm’s corporate identity and website in 2016. So, when the firm decided on a makeover, MVP was the natural choice.

MVP pulled out all the stops to create an updated website, based on state-of-the-art design techniques. The new homepage features a Milwaukee flyover video that uses portfolio company team imagery to showcase not just the companies they buy but the people in whom they invest. Departing from the standard designs of its competitors, Mason Wells’ site utilizes a full-screen approach with plenty of white space to showcase key content, including dynamic deal statistics, portfolio company success stories and latest news. A more interactive and simplified hamburger-style menu makes navigation a breeze. And a new interactive map enables visitors to view not only the location of Mason Wells’ investments but key facts about each of their portcos.

In addition to the exciting new website design and functionality, MVP produced 11 CEO testimonial videos to add impact to their respective case histories through personalized value creation success stories that can’t help but impress.

Jay Radtke, Senior Managing Director says, “Fantastic (site). Looks great. Big day for the firm. Thank you again for all the work from the MVP team.”

Dick Weinrib, MVP’s President and CEO commented, “Our second site for Mason Wells in the last six years is testimony to the impressive work that our team of award-winning designers, developers, project managers and videographers has done to retain Mason Wells’ goodwill and to meet their demanding expectations for a vibrant new site. On behalf of all of us at MVP, we’d like to congratulate Mason Wells on their new distinctive new site and extend our thanks for allowing us to continue our role as their Most Valuable Partner.

To learn more about the Mason Wells project, please click here.


About MVP Marketing + Design, Inc.

MVP Marketing + Design is a Minneapolis Digital Agency. As an award-winning website design and branding firm, MVP has served regional, national and international clients for over 37 years. Our smart, eye-catching work pushes marketing, design, and technology to the limits, as we propel brands, tell stories and generate leads for our most valued partners.

We are passionate about creating brand equity for clients in such markets as private equity, investment banking, mezzanine debt and real estate finance as well as healthcare, B2B services, CPG, manufacturing and the non-profit sector.

Award-winning design, innovative functionality, including E-Commerce, and a “what’s next” mindset have propelled MVP and our clients as we build their brands, promote their products and services, and deliver business growth.

We’re pleased to have been recognized for our solution-oriented work by the Communicator Awards, Davey Awards, Hermes Awards, W-3 Awards, MARCOM Awards and others. MVP is a WordPress VIP Silver Agency Partner.

For more information please contact us at

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