New Site Breathes Life into BRTI™

By MVP Marketing + Design | May 28, 2015

Minneapolis, May 28, 2015BRTI™ Life Sciences, the leader in defined and biologically relevant tissue-like cell culture matrices and regenerative engineering tools, recently launched a new MVP designed website. This is the result of an extensive rebranding initiative encompassing a new logo, a set of brand guidelines, online and print literature templates and a tradeshow display.

Minneapolis based MVP Marketing + Design, synthesized a contemporary and responsive WordPress CMS website for BRTI™ Life Sciences. The new site provides an intuitive information center as well as online market for the complexities of cancer, stem cell research and 3D cell culture. The website was developed to correspond with a MVP designed brand revitalization that generated company and product-level brand architecture and descriptive copy for sales literature. MVP’s combination of macro-photographs, vital information and simple online commerce procedures created an easily navigable and compelling site. This is expressed through the “Products” page which effortlessly facilitates the purchase of BRTI’s Cell-Mate3D™ product line for research scientists and laboratory professionals. MVP also updated BRTI™ Life Sciences’ logo through a unique association with DNA imagery.

BRTI™ Life Sciences creates and provides Cell-Mate3D™, an outstanding microenvironment for disease modeling and regenerative engineering, to a wide array of biomedical researchers and laboratory professionals. This microenvironment is widely used to study and understand cancer as well as provide a context for stem cell research.

View the new BRTI site here.

About MVP Marketing + Design, Inc.

MVP Marketing + Design, founded in 1985, is an integrated marketing communications and digital branding agency. The firm is dedicated to building invaluable brands through valued relationships. MVP’s vertical marketing expertise includes Medical Device, High Tech Manufacturing and Services, Private Equity, Educational Software, Recreational Equipment, Office Supply, Health Care and Non-Profits.  Dedicated to serving organizations seeking innovative and creative marketing and communications, MVP builds, revitalizes and promotes brands through such integrated services as Marketing Consulting, Advertising/Design, and Web/SEO solutions. Clients served include 3M, Medtronic, Achieve3000, Lifetime Brands, Road Trek, TTU, Nifty Home Products, Minnetronix, Healthsense, TSI, Nortech Systems, BRTI Life Sciences, Neurotech NA, Worthington Aviation, Stone Arch Capital, JZ Partners, Main Street Capital, Yukon Partners, Huron Capital, Harbour Group, Cortec Group, GMB Mezzanine, the Minnesota Minority Supplier Diversity Council, and the Greater Metropolitan Housing Corporation (Minneapolis), among others.

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