New Tampa- & Charlotte-Based Keswick Partners Private Equity Website Drives Value through Partnership

By MVP Marketing + Design | January 4, 2023

Minneapolis, January 4, 2023 –– Keswick Partners, a private equity investment firm based in Tampa, FL, and Charlotte, NC, has announced the launch of its new corporate website and identity designed and developed by MVP Marketing + Design.

Founded to serve business owners and management teams in the lower middle-market, Keswick Partners is investing from its $100 million fund in value-added distribution, specialty service, and niche manufacturing companies across the United States with $2 million to $5 million of EBITDA.

As a start-up firm, Keswick Partners required a new website and corporate identity that would effectively communicate its liquidity solutions and management equity opportunities to founder- and family-owned businesses. The firm chose MVP Marketing + Design after seeing a variety of other distinctive, easy-to-manage, and cost-effective MVP WordPress websites that have stood the test of time.

“MVP’s first challenge,” according to Keswick Managing Partner, Chris Hart, “was to create an all-encompassing ‘look, theme and feel,’” reflective of the company’s commitment to the principles of “trust, integrity and active collaboration.” Once formulated, MVP next tackled the firm’s logo, which supports the tagline “Driving Value through Partnership…helping businesses navigate every landscape.” The end-result was a clean, mountain-inspired corporate identity that served as the basis for the website’s homepage image of a scenic country road winding its way through the foothills of the Blue Ridge Mountains.

Hart went on to say, “The site is fantastic! We knew we had a tight timeline and a lot to accomplish. MVP gave us the best of both worlds: A fast time to launch and all the features we needed. The collaboration process was professional and productive. Couldn’t be happier with how it all came together. We appreciate MVP’s excellent work. Thanks!”

As a relative newcomer to the private equity and flexible capital market, Keswick chose MVP’s TeamPlate℠ WordPress website as its preferred software platform due to its design flexibility, faster time-to-market, and price advantages over other more time-intensive and costly custom-tailored alternatives. The site features dynamic deal statistics, vibrant team photos, carefully selected stock photography, and numerous custom-crafted icons all designed to help viewers understand that Keswick is there to help them build equity.

In addition to its strong visual design, the site employs proprietary code derived from MVP’s own award-winning and premium quality custom-tailored websites. And MVP’s trademark WordPress backend content administration system makes it a snap to post news, content updates, and messaging changes. The site also features custom filters –– as seen on its portfolio page –– which allow users to easily filter Keswick portfolio companies by industries such as Specialty Services, Niche Manufacturing, and Value-Added Distribution. Furthermore, various webpage sections display expandable accordion-style menus allowing users to reveal more detailed information from topics such as Majority Recapitalizations or Management Buyouts.

Keswick Partners’ new website and logo drive home the point that private equity firms seeking creative, collaborative, and cost-effective brand-to-web solutions can rely on MVP when expectations are high, budgets are tight and delivery times are short.

To learn more about the Keswick Partners website and corporate identity project, please click here.


About MVP Marketing + Design, Inc.

MVP Marketing + Design is a Minneapolis Digital Agency. As an award-winning website design and branding firm, MVP has served regional, national, and international clients, including divisions of the Fortune 500 and middle market firms, for over 37 years. Our smart, eye-catching work pushes marketing, design, and technology to the limits, as we propel brands, tell stories, and generate leads for our most valued partners.

We are enthusiastic about creating brand equity for clients in such markets as private equity, investment banking, mezzanine debt and real estate finance as well as healthcare, B2B services, CPG, manufacturing, and the non-profit sector.

Award-winning design, innovative functionality, including E-Commerce, and a “what’s next” mindset have propelled MVP and our clients as we build their brands, promote their products and services, and deliver business growth.

We’re pleased to have been recognized for our solution-oriented work by the Communicator Awards, Davey Awards, Hermes Awards, W-3 Awards, MARCOM Awards and others. MVP is a WordPress VIP Silver Agency Partner.

For more information, please contact us at

Share this Article
Previous Article
A Fresh Take on Branding and Web Design for St. Louis’ Oldest Investment Bank
Back to All News
Next Article
New TEAM Industries Drivetrain Engineering Website Takes to the Road with MVP