New UX/SEO Consulting Work for CAM Software Manufacturer, DP Technology
Minneapolis, October 12, 2017 – DP Technology (Camarillo, CA), manufacturer of ESPRIT® software, has chosen MVP as their new user experience (UX) and SEO consultant.
MVP’s consultation is the first step in helping ESPRIT® improve lead conversions and brand engagement. The work will center around strategically organizing and optimizing content to follow SEO best practices and simplify user flow.
Our strategists will analyze competition, define ESPRIT®’s audience, and recommend a plan of action to help their new multinational website adhere to industry best practices. When completed this work will help the future ESPRIT® website attract leads and close sales.
Dick Weinrib, MVP’s President and CEO, states, “We’re thrilled to help ESPRIT® recognize the potential of a strong-functioning website to increase global leads and sales. Our team will provide the multi-site design, UX and SEO recommendations needed to help ESPRIT® perform at its best.”
About DP Technology/Esprit®
DP Technology Corp. is a leading developer and supplier of computer-aided manufacturing (CAM) software. ESPRIT®, DP Technology’s flagship product, is a cloud-enabled computer-aided design and computer-aided manufacturing (CAD/CAM) software made by DP Technology Corporation. DP Technology is a global leader in high-performance CAM software with offices in California, Italy, and Germany. ESPRIT® delivers powerful full-spectrum programming for 2-5 axis milling, 2-22 axis turning, wire EDM, multitasking, mill-turn, Swiss-turn and B-axis machine tools, and high-speed 3- and 5-axis machining.
About MVP
MVP Marketing + Design is a digital marketing and communications firm that has served regional, national, and international clients for over 31 years. Our smart, eye-catching work pushes marketing, design, and technology to the limits in order to propel the brands and stories of our most valued partners. We are passionate about creating brand value for clients in both B2B (e.g., private equity, law, consulting, EdTech, software and precision manufacturing) and B2C markets (e.g., office & stationery supplies, housewares and recreational vehicles).
Our integrated approach to marketing and communications has helped drive success for manufacturers such as 3M, Medtronic, Lifetime Brands, NAMSA, Roadtrek and Achieve3000. We also work with professional services oriented firms such as Cortec Group, Mason Wells, Keystone Capital, Shoreview Industries, Dominus Capital, Caliper Consulting, River Associates, Messerli Kramer, and more, to help them achieve lasting business success. Award-winning website design, innovative functionality, and a “what’s next” mindset have propelled growth for clients as we build brands, promote products and services, and deliver business growth. We’re pleased to have been recognized for our solution-oriented work by the Communicator Awards, Hermes Awards, Davey Awards, MARCOM Awards and others. MVP is a HubSpot inbound marketing agency partner.
About MVP Marketing + Design, Inc.
MVP Marketing + Design, Inc. is an award-winning branding, website design, and digital marketing agency with offices in Minneapolis and Boston. As we celebrate our 40th anniversary in 2025, MVP continues to deliver brand-to-web solutions that drive measurable results.
Since 2000, we’ve created more than 100 websites for private equity firms, their portfolio companies, and related M&A advisors. We’ve also developed dozens more sites for lower middle market (LMM) B2B and B2C businesses and professional services organizations—making us a trusted partner for clients across the private capital ecosystem and beyond.
Our integrated services include branding, UX/UI design, website development—ranging from fully bespoke custom MVP TeamMate℠ builds to creatively adapted, cost-effective MVP TeamPlate℠ alternatives—digital marketing (SEO, PPC, social media), and videography. We’ve proudly supported industry leaders such as 3M’s Consumer, Industrial, and Solventum (formerly Health Care) groups, alongside clients across North America and globally.
Recognized by clients as one of the “Best of the Midwest” digital agencies for Lower Middle Market (LMM) private capital marketing, design, and technology support, MVP delivers strategic insight, creative excellence, and technical precision across every engagement. With deep sector expertise spanning private capital, professional and tech-enabled services, healthcare, manufacturing (both food and non-food), and the nonprofit sector, our team consistently helps clients drive measurable gains in brand awareness, market share, and revenue.
Our commitment to quality and trend-setting design has earned us accolades from leading industry competitions including the Communicator, Davey, Hermes, and MARCOM Awards. We’re also proud to provide managed and virtual private server (VPS) website hosting with dedicated resources to more than 75 clients—among them over 60 private equity and M&A firms, their portfolio companies, and a range of lower middle market manufacturers, service providers, and professional services organizations.
Let’s connect. Reach out to info@mvpdesign.com to learn how MVP can help your brand stand out and grow stronger.