New Website for Cortec Group Designed to Engage Users

By MVP Marketing + Design | April 15, 2013

Minneapolis, April 15, 2013 – MVP announces the launch of a new content management-based website for Cortec Group, a private equity firm in New York City.

Site architecture and content reflects features that address the unique needs of a private equity firm. With unique pages for key constituents – including a secure login area for current investors – and highly interactive navigation for the News, Team and Portfolio sections, the state-of-the-art Cortec website fully engages site users and provides them with a wealth of information about the firm.

Visually, the site features 2 multimedia presentations that keep visitors focused on investments in 6 specific market sectors. Firm news can be sorted by content, sector or date, giving users a great deal of control in locating specific information about Cortec’s activities. Team and Portfolio information is easily accessed via rollover and pop-up making navigation of the site a rewarding and engaging experience.

Built in the open source WordPress CMS system, the site is editable by non-technical staff and will be managed internally by the client, saving both time and money for Cortec Group in the future.

According to David Schnadig, Managing Partner at Cortec and the lead partner on the redesign: “The MVP Marketing + Design team did a fabulous job completely redesigning Cortec’s website. We chose MVP because of the great work they had done on numerous other relevant sites. We’re glad we did, because they were knowledgeable, thoughtful, creative, patient and easy to work with. We recommend them very highly!”

Said Dick Weinrib, MVP President & CEO, “We’re extremely pleased to add Cortec Group to our growing roster of private equity firm clients. Many thanks to not only the Cortec team for their trust and confidence in our abilities to assist them, but to the MVP designers, developers and project managers who helped keep this exciting and demanding project on track from start to finish.”

About MVP Marketing + Design, Inc.

MVP Marketing + Design, founded in 1985, is an integrated marketing communications and digital branding agency. The firm is dedicated to building invaluable brands through valued relationships. MVP’s vertical marketing expertise includes Medical Device, High Tech, Private Equity, Office Supply and the Non-Profit sector. Dedicated to serving organizations seeking innovative and creative marketing and communications, MVP builds, revitalizes and promotes brands through such integrated services as Marketing Consulting, Advertising/Design, and Web/SEO solutions. Clients served include 3M, Medtronic, Minnetronix, TSI, Nortech Systems, Worthington Aviation, Stone Arch Capital, Yukon Partners, Huron Capital, GMB Mezzanine, the Minnesota Minority Supplier Diversity Council, and the Greater Metropolitan Housing Corporation (Minneapolis), among others.

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