PB Crave Peanut Butter Selects MVP for New Food Website

By MVP Marketing + Design | January 4, 2016

Minneapolis, January 4, 2016 – PB Crave, Inc. a leading provider of all-natural peanut butter has selected MVP Marketing + Design, Inc. to create a new, responsive, CMS, E-commerce website on the client’s behalf. The new food industry website is intended to promote the PB Crave brand while providing a direct platform for E-commerce sales. MVP will also provide search engine optimization services (SEO) and video production in connection with the project.

PB Crave is made from the finest, natural peanut butter, honey and chocolate ingredients and is a flavor favorite of food bloggers and chefs across the country, including such celebrities as Nancy Bleuer, the author of Mommy Lesson Plans and Amanda Hernandez, of Nutritionist Reviews, both of whom praised PB Crave for its taste. Likewise, Chief White House Chef Guy Mitchell sampled PB Crave at the Fancy Food Expo and then recommended it to his culinary compatriots at the White House and Central Naval Command. “One of my favorite foods is peanut butter,” Mitchell said. “This is one of the best I’ve ever tasted.” Similarly, Celebrity chef Andrew Zimmern gave the peanut butter high reviews. The food writer, TV personality, and teacher praised the PB Crave brand for its taste, saying “It’s fantastic. All the stuff is natural, and a portion of the proceeds go toward saving malnourished children via Project Peanut Butter. You are eating this great peanut butter and also saving humanity.”

Dick Weinrib, President & CEO of MVP Marketing + Design, Inc., said, “How sweet it is to partner with PB Crave and its parent company, Sweet Harvest Foods, given their longstanding commitment to producing superior natural and organic products and association with Project Peanut Butter. Given our background in food industry branding, advertising and website design for many national brands, it’s a natural.” He added, “We’ve set very high creative and functional standards for this responsive, CMS, e-Commerce website and are confident that it will not only meet but exceed our client’s expectations.” The new site, which will be built on the advanced Joomla! content management systems platform with paGo Commerce is expected to launch in March of 2016.

About MVP Marketing + Design, Inc.

MVP Marketing + Design, founded in 1985, is an integrated marketing communications and digital branding agency. The firm is dedicated to building invaluable brands through valued relationships. MVP’s vertical marketing expertise includes Food Products, Health Care, High Tech Manufacturing and Services, Private Equity, Educational Software, Recreational Equipment, Office Supply and Non Profits.

Dedicated to serving organizations seeking innovative and creative marketing and communications solutions, MVP builds, promotes and monetizes brands through integrated advertising and digital marketing services including website design, development and SEO. Clients served throughout North America include multiple divisions of 3M, Medtronic, Achieve3000, Lifetime Brands, Road Trek, TTU, Nifty Home Products, Minnetronix, MedNet Solutions, TSI, BRTI Life Sciences, Neurotech NA, Worthington Aviation, Stone Arch Capital, Mason Wells, Keystone Capital, JZ Partners, Main Street Capital, Huron Capital, Harbour Group, Cortec Group, GMB Mezzanine, the Minnesota Minority Supplier Diversity Council, and the Greater Metropolitan Housing Corporation (Minneapolis), among others.

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