Private Equity Firm Mason Wells Selects MVP for New Website and Marketing Refresh

By MVP Marketing + Design | February 19, 2016

Minneapolis, February 19, 2016 – Mason Wells, a leading Midwest-based private equity firm based in Milwaukee, WI has selected MVP Marketing + Design, Inc. to provide a new responsive website and related digital marketing and communications support. The website refresh is intended to reinforce Mason Wells’ proven, disciplined and forthright approach to being a control-oriented investor that works closely with portfolio company management in order to create high-performance cultures, catalyze growth and improve operational and financial performance.

Since its formation in 1998, the Mason Wells investment team has completed 26 platform investments and 14 follow-on investments in portfolio companies on behalf of Fund I, Fund II, and Fund III. The firm focuses on buyout and control-oriented investments in lower middle market companies in the Midwestern United States, particularly family-owned businesses and orphaned divisions of larger corporations. Given the recent close of Mason Wells Buyout Fund IV, LP, the Milwaukee based group tapped MVP to revitalize its online presence by educating business owners, entrepreneurs, managers, and intermediaries about the client’s areas of specialization and culture of trust.

MVP will design and develop the new site on the Joomla! CMS system to provide fast and efficient client access to all forms of content. Additionally, MVP will provide associated digital and print marketing materials.

According to Greg Myers, Senior Managing Director, “Given MVP’s 15-year track record of success in private equity website design as well as their allied marketing and communications work for divisions of the Fortune 500, Middle Market firms, and PE portfolio companies, we’re confident that they have the knowhow to project our Midwestern values while sharpening our message to the businesses with whom we collaborate. We were particularly impressed with their grasp of the ever changing digital marketing landscape when we invited them to present at our management conference held in Kohler, WI last summer.”

Dick Weinrib, MVP’s President and CEO added, “We’re thrilled to work with Mason Wells and look forward to creating another award-winning private equity website that will set them—and their unique investment thesis—apart.”

The new site is expected to launch in late spring 2016.

About Mason Wells

Mason Wells is a leading Midwest-based private equity firm that is currently investing through its recently raised Mason Wells Buyout Fund IV, a $615 million fund. Since Mason Wells was formed in 1998, its buyout funds have invested in four specific industry sectors: Outsourced Business Services, Consumer Packaged Goods, Engineered Products & Services, and Packaging Materials & Converting. For more information related to Mason Wells, please visit the firm’s website at

About MVP Marketing + Design, Inc.

MVP Marketing + Design is a digital marketing and communications firm that has served Midwest regional, national and international clients for over 30 years. Its smart, eye-catching work integrates marketing, design and technology to propel clients’ products and services and expand their business opportunities. MVP creates invaluable brands and valued relationships for clients in a wide range of industries, including business and consulting services, private equity, manufacturing, health care, education, office supplies, housewares, recreational vehicles, food products, and software.

Headquartered in Minneapolis, MVP serves many clients in the Chicago and Milwaukee area. The agency’s combination of integrated digital and traditional marketing services and a “What’s next?” mindset have assisted such enterprise organizations as 3M, Ecolab, Kyocera and Lifetime Brands; SMBs including TSI, Achieve3000, Caliper Corporation and Sweet Harvest Foods; and variety of private equity firms including Keystone Capital, Mason Wells, JZ Partners, Industrial Opportunity Fund, Cortec Group, Main Street Capital, Stone Arch Capital, Huron Capital, GMB Mezzanine and the Chicago Association of Private Equity Executives, among others. MVP’s award-winning services include branding, website design, inbound marketing, and search engine optimization. MVP is a HubSpot agency partner.

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