Sailing Toward Success: Wind Point Partners (Chicago) Charts New Private Equity Website and Video Projects with MVP

Minneapolis, May 18, 2023 – MVP is pleased to announce that Wind Point Partners has selected MVP Marketing + Design for the re-design and implementation of their new website and video production projects. Wind Point Partners is a leading Chicago-based private equity investment firm and MVP is a Minneapolis-based website design, branding, and digital agency with a Boston satellite office. The collaboration will elevate Wind Point Partners’ digital presence and further engage its key audiences, including business owners and management teams, intermediaries, institutional investors, and prospective team members.

Wind Point Partners has a long-standing history of successfully raising over $5 billion in commitments and acquiring more than 100 platform companies and 300 add-on acquisitions since its founding in 1984. The firm’s distinctive strategy focuses on partnering with top caliber executives to identify and acquire well-positioned middle market businesses, establishing a clear path to value creation.

With over 37 years of experience, MVP has an established reputation for pushing the boundaries of marketing, design, and technology. MVP’s award-winning work and commitment to innovative functionality have helped brands tell their stories, generate leads, and create brand equity for their most valued partners.

The new Wind Point Partners website, designed using MVP’s TeamMate℠ process and built on the WordPress Content Management System (CMS), is set to launch this summer. The website will seamlessly integrate signature portfolio company CEO and deal team video content produced by MVP, showcasing Wind Point Partners’ investment strategy, team dynamics, and commitment to growth through its trademark value creation plans. MVP has completed the production of these videos, preliminary to the website, which are described by Ron Liberman, Wind Point’s Head of Investor Relations, as “Exactly what [we] wanted. I know these videos have been a lot of work, but we think the end products are stellar.”

MVP’s President and CEO, Dick Weinrib, added, “We are thrilled to have been selected by Wind Point Partners to help elevate their online presence and tell their story as a firm and collectively through our website and video production services. Our team is committed to delivering exceptional results that will showcase Wind Point’s unique investment approach and further differentiate them among competitors.”

The new Wind Point Partners website, featuring the completed videos, video testimonials, and case studies, is expected to set new private equity industry standards when it launches this summer.

About Wind Point Partners

Wind Point Partners is a private equity investment firm that partners with top caliber executives to acquire well-positioned middle market businesses where it can establish a clear path to value creation. Since its founding in 1984, Wind Point has raised over $5 billion in commitments and acquired more than 100 platform companies and 300 add-on acquisitions. For more information, visit www.wppartners.com.

About MVP Marketing + Design, Inc.

MVP Marketing + Design, Inc., is an award-winning digital agency based in Minneapolis, with an additional office in Boston. With over 37 years of experience, MVP has established itself as a leader in branding, website design and development, digital marketing (including SEO, PPC, and social promotion), and videography services. The agency has successfully served a diverse range of clients, including private equity firms, investment banks, mezzanine debt providers, real estate syndicates, and Fortune 500 divisions such as 3M’s Consumer, Healthcare, and Industrial groups. Additionally, MVP has worked with middle-market and LMM firms in related industries across North America and globally.

At MVP, we take great pride in our ability to provide innovative and trend-setting services that push the boundaries of marketing, design, and technology, resulting in exceptional outcomes for our valued partners. Our dedicated team, recognized as among the “Best of the Midwest” in marketing, design, and technology, is passionate about creating brand equity, developing impactful websites, and implementing effective digital marketing strategies. We have developed extensive expertise in serving clients across a wide range of sectors, including private capital, professional and technology-enabled services, healthcare/medical devices, manufacturing (both food and non-food), and the non-profit sector. Our commitment to excellence extends not only to the services we provide but also to the markets we serve, ensuring that our clients receive the highest level of expertise and industry knowledge tailored to their specific needs.

Our commitment to excellence has earned us numerous accolades, including recognition from prestigious awards such as the Communicator Awards, Davey Awards, Hermes Awards, and MARCOM Awards, among others. We are proud to be recognized as a WordPress VIP Silver Agency and a HubSpot Partner.

To learn more about how MVP Marketing + Design can help your business thrive, please reach out to us at info@mvpdesign.com.