Minneapolis, January 29, 2018 –Seeking to revitalize its digital brand identity and web presence, Messerli Kramer, a top-20 Minnesota law firm – with six locations across the Midwest – turned to MVP Marketing + Design for a complete redesign of their brand identity, logo and website. For more than 50 years, Messerli Kramer has earned its reputation of providing comprehensive legal services that produce remarkable results for its clients. The firm represents large corporations, banks and closely-held businesses as well as individuals seeking divorce and family law or estate planning services. Messeri Kramer desired a user-friendly, high-impact website that would be less costly than .NET based CMS solutions, MVP stepped up to the bar.
“MVP took the time to learn about our business, what information is important to our clients and prospective clients, and how they need to access that information. We are committed to being on the cutting edge, and our new MVP-designed, user-friendly website and reimagined logo confirm our commitment. The result of our work with MVP was a well-designed website that gives us the ability to seamlessly expand content and functionality; we are very pleased,” Brett Larson said, Shareholder at Messerli Kramer.
Employing the Open Source WordPress content management platform to facilitate frequent legal news and content updates, MVP reorganized site structure for a more intuitive and efficient interface within key practice areas and staff bios. The creative legal website solution fulfilled the Client’s request that the new site be planned for growth and flexible expandability. Additionally, MVP optimized the site for high-ranking keyword search terms and included intelligent title tags and Metadata to ensure improved lead conversion. In the process, MVP replaced outdated PDFs with SEO-friendly HTML content, which makes the site load as fast as possible — a search engine must-have.
Said Dick Weinrib, MVP’s CEO and President, “Our beautiful, new MK website raises the bar in terms of affordable top tier law firm website design. From the iconic home page Minneapolis skyline imagery in concert with latest firm news, to the new, non-scrolling “Mega Menu” and sophisticated legal team section and filters, firm clients will be able to easily identify and access their attorneys.” He continued, “MVP is proud to have proven its law firm website design bona fides and we look forward to serving others in this highly demanding professional services arena.”
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