Minneapolis, November 5, 2021 – MVP Marketing + Design, Inc. – an award-winning Minneapolis Digital Agency established in 1985 serving B2B and B2C clients regionally, nationally, and globally – is pleased to celebrate a comprehensive technology-enabled services branding revitalization, including renaming and a new custom eCommerce website utilizing the WodrPress WooCommerce platform, for Teksetra, formerly known as BLM Technologies.
Teksetra offers end-to-end technology solutions to thousands of companies nationwide. Since 1974, the Minneapolis-based enterprise has helped customers in such markets as banking, healthcare, education, manufacturing and government to optimize their technology infrastructure by identifying opportunities for efficiency, leveraging existing equipment, recommending new products, and deploying integrated “one-stop-shop” service, support, and automation solutions.
In today’s challenging technology, environmental and social landscape, Teksetra recognized that it needed to do more to earn its customers’ business in these uncertain times. When consulting with MVP, Teksetra chose to go beyond a new e-Commerce website and embrace not only new visual and verbal branding but a revolutionary name change as well.
To better reach and engage with current customers and future prospects seeking IT lifecycle solutions in such diverse segments as payment and transaction, imaging, digital signage, onsite repairs, maintenance repair, IT outsourcing, and project management services, Teksetra relied on MVP’s BrandMate℠ process to rediscover the integrated solution provider’s core DNA. Beginning with extensive internal and external stakeholder interviews, MVP crafted business and brand positioning statements to exemplify what Teksetra stands for and why it exists. The goal: to set it apart from the OEMs with whom it partners and the many equipment and parts distributors with whom it competes.
Next, MVP deployed its proven NameMate℠ process to ideate over 500 unique corporate names. After narrowing the list together with the client, MVP researched and validated each finalist, including preliminary trademark and URL search availability. MVP coined the name “Teksetra” to reflect the company’s foundations in technology and its ability to offer end-to-end IT life cycle solutions. The new MVP generated tagline “Trusted. Flexible. Responsive.” expands Teksetra’s competitive advantage and brand promise to provide the highest level of product life cycle support. Much more than a logo, Teksetra’s sleek new identity radiates the unique characteristics that best represents the company.
Teksetra’s new eComm website and MVP-designed marketing communications literature system combines brand-centric imagery and results-driven functionality that are miles ahead of its previous site and system. The customized WordPress WooCommerce website features many new capabilities, services and learning resources that will soon integrate with the client’s ERP system through MVP’s vetted solution partner network.
Gretchen Kalthoff, Vice President of Marketing at Teksetra, expressed her delight with final product, “The brand revitalization that MVP helped us achieve reflects our passion for innovation and provides the opportunity to introduce exciting new capabilities, services, and solutions as well as enhance our existing offerings. We truly appreciate all of your team’s hard work in helping us finally get to this point!”
Said MVP’s President and CEO Dick Weinrib, “We were truly honored to apply our proven brand-to-web processes to this great technology-enabled products company. Positive feedback from both internal and external stakeholders validates our methodology to make Teksetra unique and more effectively transact business through its new custom-tailored WooCommerce website.” He continued “It’s our job to do the research, develop the right questions, synthesize stakeholder impressions, and then apply both creativity and technology to express the client’s brand story and deliver the products and services that motivate and fulfill the needs of employees and customers alike. We couldn’t do it without help of our most valuable partners including the MVP and Teksetra teams. Thank you MVP teammates and Teksetra for going the extra mile!”
Like other award-winning MVP web and eCommerce designs, Teksetra’s new site is cutting-edge and impactful. And importantly, the website is very easy for clients to update and is optimized through MVP’s SearchMate℠ SEO process, which has been applied to both B2C as well as B2B brands.
After a complete revolution of their technology services branding, Teksetra is positioned for growth with an identity that will help them redefine the future—today, tomorrow—and beyond.
To learn more about the Teksetra brand revitalization and eCommerce website project, please click here.