MVP Food Marketing Services

Bring 30 Years of Food Industry Success to Your Brand

Limited Budgets, Unlimited Results!

For more than 30 years, MVP has been providing award-winning food marketing and communications expertise for CPG Food, Beverage and Foodservice brands. See our overview of services and case study highlights below.

Roadmap to Success

Strategy

MVP Brandmate synthesizes a winning strategy with a combination of data analytics, consumer research and your team’s collective wisdom, then brings it to life with visual and verbal asset design.

Plot the Route

Planning

Have a gap in your internal marketing organization? With MVP FractionalCMO we’ll optimize your marketing ROI with the right mix of tactics and timing for your budget, then track and report KPIs.

Bring Product to Market

Commercialization

Bring a successful new product to the marketplace with MVP CommercialMate. From development and manufacturing to sales and trade marketing, we’ll get your product to the shelf and ensure success once there.

Drive Online Sales

Digital Development

Drive more leads, traffic and sales with MVP’s award-winning website and content development, SEO/SEM, Inbound Marketing and Social Media services.

Win at the Shelf

Package & Print Design

Wow customers and close sales in the marketplace with high visibility packaging, sales materials, POS displays, trade show signage and more.

MVP did a tremendous job in creating a new and effective e-Commerce site for the PB Crave brand, adding value that went straight to the bottom line. And their food photography and SEO efforts were also very effective. Their team has been responsive and goes the extra mile. Partnering with MVP has been a huge win for us.

Austin Riess, President, PB Crave (Division Hampton Farms)

PB Crave

Appetizing content. Delectable images. Delicious sales.

How do you make an all-natural food stand out in a saturated market? MVP tackled this problem with unique branding, engaging photography, and a clean, responsive eComm website for PB Crave.

We created fun, friendly and enticing lifestyle food photography to help bring out the brand’s healthy-lifestyle personality. Together with new iconography the professionally inspired recipes section engages a younger, nutrition-conscious audience. MVP also leveraged PB Crave’s non-profit work with Project Peanut Butter (Africa) to help position this healthy snack as a brand that does the “social good.” The easily navigable custom CMS website design provides a clean user experience that translates effortlessly to mobile devices and tablets. In six months, thanks to the redesign and a supplemental MVP SEO program, the eComm conversion rate improved by 300%. Sweet!

View the Site

Go Veggie

Go Veggie, the healthier way to love cheese!

A plant-based and lactose-free dairy products brand, Go Veggie looked to the MVP Marketing + Design team for a new strategy that would help consumers better understand their benefits and enable Go Veggie to bring those benefits to life via a package redesign and new advertising campaign.

Spring USA

Serving up a winning SEO strategy.

A leading “front of the house” restaurant cookware and supplies company looked to MVP to boost their web presence. With an initial mandate from PE firm ShoreView Industries, whose website MVP redesigned, we kicked-off our engagement with a combination of website redesign and new product photography which led to an in-depth, multi-year SEO program on the client’s current site while the new one was in progress.

Based on our SEO analysis, Spring USA needed keyword optimization and a meta data strategy. MVP also recommended page-to-page interlinking and specialized content that would position the site as an authority with the search engines. As shortcut to publishing new material, MVP has implemented Google-approved content spinning techniques which have saved valuable client time and effort. In just the last six months, organic acquisition increased by 16%. Now that’s putting Spring into step!

Noblegen

Innovating to create a healthier future!

A biotech company that has an eco-friendly way to produce fermented protein from a billions-years old organism called euglena, Noblegen turned to MVP to develop a commercialization strategy and B2B sales materials that resulted in the first sales in company history. Noblegen has since been successfully acquired by Solar Biotech.