We believe the right content makes all the difference. This belief fueled a HubSpot Inbound Marketing campaign that brought in record leads for Aztech Locknut Company.
Aztech Locknut Company offers a highly-engineered commodity needed in a variety of industries. However, their marketing and sales efforts weren’t bringing in the desired results. To add to the challenge, they had an older website and a budget that didn’t leave room for any asset redesign.
Despite limited design and content creation time, we elevated the brand’s visuals through each campaign. We took the information we were given and came up with a strategy, using our Hubspot partnership, to create a series of compelling offers that would draw in customers and give them the information they wanted. With limited input, we wrote an e-book on prevailing torque locknuts with a landing page, series of emails, blog posts, and social media posts to support the book. This inbound marketing and SEO strategy paid off through a 4X increase in RFQ submissions in the first week.
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