Caliper Group, a HR consulting and screening firm based in New Jersey, came to MVP with a lot of challenges. They had an outdated, content-heavy website. They had a new style guide, but no rules on how to implement it. They were using a marketing automation system that they couldn’t integrate with a user-friendly CMS website. It was a big job, but we were up to the task.
Our first step was to create a responsive, user-friendly website with an expansive menu that would allow us to distill information into concise, easy-to-read sections. Then our developers created a custom solution for Caliper’s marketing tool, Silverpop, that gave them control over the design of their inbound marketing assets. This allowed our team to create a consistent look and implement Caliper’s existing style sheet.