Awesome to the CORE: Building a rock solid website for an industrial-focused private equity firm

CORE Industrial Partners, a Chicago-based private equity firm with over $1.58 billion in capital commitments, engaged MVP to develop a cleaner, more modern digital presence aligned with its core values of collaboration, outperformance, respect, and ethics. The site needed to resonate with a range of audiences—including business owners, management teams, intermediaries such as investment banks, and executives from current and prospective portfolio companies.

To support deal origination efforts, CORE requested a refreshed website “look and feel” that would elevate its visibility across a broader spectrum of investment sectors—including manufacturing, heavy industrials, industrial technology, industrial services, and consumer products. In addition to enhancing the site’s design and messaging, CORE tasked MVP with improving the user experience for submitting contact forms, emails, and accessing the firm’s overview brochure.

To address CORE’s need for a more modern and engaging web presence, MVP undertook a complete redesign of the firm’s site using its proven MVP TeamPlate℠ framework. The project began with a detailed needs analysis and then creative brief to align on business goals, key audiences, and desired user outcomes. Visually, the new site features a clean industrial aesthetic, leveraging ample white space, engaging typography, and a bold color palette. A dynamic homepage header includes a seven-clip video montage—blending client-supplied and MVP-curated stock footage—that showcases CORE’s diverse sector focus: from advanced manufacturing and water treatment to CAD modeling and industrial services.

MVP’s custom-built MVP TeamMate℠ WordPress CMS combines advanced design flexibility with intuitive content management. The fully responsive site delivers a seamless user experience across all major browsers and devices, with flawless mobile performance. SEO best practices were implemented throughout to boost discoverability and support CORE’s deal origination efforts. Since launch, the site has significantly elevated CORE’s digital presence—positioning the firm for ongoing growth and deeper engagement with its lower middle market audience. MVP also provides CORE with dedicated, managed website hosting and enhanced security support.