Website Design & Development, Branding & Logo Design, Corporate Communications
CoreLogix Medical
MVP Naming, Branding, Website and Packaging at the Heart of New Early State MedTech Launch
Project Challenge
Colorado based biotech
CoreLogix Medical™ is a Colorado based biotech formed to develop and bring to market an innovative sternal bone graft technology. Previously operating as Cryoheart Laboratories, which had earlier introduced ThoraGraft™ proprietary tissue, a bone graft technology designed to promote sternal healing and fusion following cardiovascular surgery, the organization turned to MVP for a more commercially viable name, corporate identity and digital communications to better serve its mission: To develop and market biologics for the cardiovascular, spine and orthopedic markets.
Project Solution
Design and development process
Diagnosing the project scope, MVP employed its proven BrandMate℠ process to identify and articulate the way in which the ThoraGraft™ strip promotes sternal fusion and healing while reducing post-operative pain, bleeding and other acute and chronic sternal healing challenges clinicians face in patients with several comorbidities. Through research and interviews, the MVP Brand-to-Web team conceived a new company name, CoreLogix Medical. The new identity successfully conveys the way in which not only the ThoraGraft™ product but future bone graft products could lower hospitalization costs (e.g., length of stay, post-operative complications, readmissions and other post-hospitalization related costs) while improving patient outcomes.
With an inspiring new name cleared for trademark use, MVP sewed up related CoreLogix™ and ThoraGraft™ logos as well as a new website, corporate identity, product packaging, and sales literature that would beat at the heart of this emerging leader in advanced sternal healing.