Website Design & Development, Branding & Logo Design
Brand-to-Web Transformation: New Private Equity Portfolio Company Site for Kendell Opens Doors to Success
Project Challenge:
Kendell Doors & Hardware, a Keystone Capital portfolio company, is a fast-growing national provider of commercial opening solutions offering doors, frames, hardware, integration services, and specialty installations across institutional and commercial markets. As the company expanded through acquisition, it needed a refreshed brand identity and a new website that would unify its positioning, communicate its capabilities, and support both business development and future M&A activity.
Keystone referred Kendell to MVP to lead the full scope of brand development—from logo design and visual identity to messaging, content creation, and responsive website design and development. The new site needed to appeal to general contractors, facility managers, and integration partners, while remaining scalable to accommodate Kendell’s evolving geographic footprint and service offerings.
Project Solution:
MVP began by guiding Kendell through its proven MVP BrandMate℠ process, producing a new logo and cohesive brand architecture that reinforced the company’s professionalism, growth trajectory, and technical expertise. This foundation informed the design and development of a new custom-built MVP TeamMate℠ WordPress website with intuitive UX, tailored messaging, and mobile-optimized functionality.
MVP created all website copy, which clearly defined Kendell’s five key service areas—Frames, Doors & Hardware; Integration Solutions; Specialty Applications; Retrofit & Installation Services; and National Account Programs—while providing a platform for future expansion. Visual storytelling, including a home-page video, sector-specific photography, and streamlined location pages helped personalize the user experience. MVP also built in foundational MVP SearchMate SEO℠ and an MVP-modified easy-to-use WordPress content management tool to support long-term growth.
The result: a distinctive, scalable digital presence that positions Kendell as a national leader in its space, supports continued acquisition activity, and reflects its status as a forward-looking Keystone Capital portfolio company.