The Halifax Group:
Capital Moves: A Game-changing Website for Washington, D.C. Private Equity Firm

Halifax, a Washington, D.C.-based private equity firm with $2.2 billion raised, has a clear and compelling mission: to partner with founders and management teams of thriving lower middle-market businesses. Focused on businesses with total enterprise values between $50 million and $300 million, Halifax provides strategic guidance and capital to fuel growth and drive long-term success. In 2019, Halifax collaborated with MVP Design to elevate its digital presence through a bold new website. Recognizing the need for continuous innovation, Halifax returned to MVP in November 2024, coinciding with its 25th anniversary, to deliver a fresh evolution of its site. This latest transformation reflects a commitment to impact-driven design, offering a powerful digital platform that balances cutting-edge features with exceptional value for the investment.

Leveraging the strengths of Halifax’s original website, MVP employed its signature MVP TeamMate℠ process, inspired by the waterfall project management methodology, to deliver a boutique-style digital presence that reflects Halifax’s expertise in equity recapitalizations, corporate carve-outs, and management buyouts. The redesigned site, launched to mark Halifax’s 25th anniversary, integrates dynamic elements like a homepage video, updated tagline, and refreshed copy, all crafted to underscore Halifax’s focus on industries such as health and wellness, outsourced business services, and franchising. With a sleek design and intuitive user experience, the new site embodies Halifax’s brand values, effectively engaging investors and partners while showcasing MVP’s talent for delivering impactful, strategic digital solutions.

“Thank you again for the hard work on our refreshed site. I see it is up and running and looks sharp! We look forward to working with you on new investor presentations and portfolio company projects.”

Chris Cathcart, Managing Partner