Capital Moves: A Game-changing website for Washington, D.C. Private Equity Firm

Halifax, a Washington, D.C.-based private equity firm with $2.2 billion raised, has a clear and compelling mission: to partner with founders and management teams of thriving lower middle-market businesses. Focused on businesses with total enterprise values between $50 million and $300 million, Halifax provides strategic guidance and capital to fuel growth and drive long-term success. In 2019, Halifax collaborated with MVP Design to elevate its digital presence through a bold new website. Recognizing the need for continuous innovation, Halifax returned to MVP in November 2024, coinciding with its 25th anniversary, to deliver a fresh evolution of its site. This latest transformation reflects a commitment to impact-driven design, offering a powerful digital platform that balances cutting-edge features with exceptional value for the investment.

Leveraging the strengths of Halifax’s original website, MVP employed its signature MVP TeamMate℠ process, inspired by the waterfall project management methodology, to deliver a boutique-style digital presence that reflects Halifax’s expertise in equity recapitalizations, corporate carve-outs, and management buyouts. The redesigned site, launched to mark Halifax’s 25th anniversary, integrates dynamic elements like a homepage video, updated tagline, and refreshed copy, all crafted to underscore Halifax’s focus on industries such as health and wellness, outsourced business services, and franchising. With a sleek design and intuitive user experience, the new site embodies Halifax’s brand values, effectively engaging investors and partners while showcasing MVP’s talent for delivering impactful, strategic digital solutions.