Press

MVP Launches New Medical Research Organization Site for NAMSA Japan

By MVP Marketing + Design | June 30, 2017

Minneapolis, June 30, 2017 – MVP is pleased to announce the launch of a new website for NAMSA Japan. This site provides Japanese medical device researchers and engineers with a thorough understanding of NAMSA’s services in Japanese instead of requiring them to use an English language website.

Originally the Japanese site was supposed to simply mirror the current NAMSA USA website. However, during production the MVP team identified problems with user experience on the USA site. With NAMSA’s permission, MVP created a new menu to facilitate navigation and create a better user experience.

This proactive approach not only created a more user-friendly digital experience, but prompted NAMSA to request help with additional global websites and a new test selection app.

According to Leah Davidson, NAMSA’s Marketing Communications Manager, “We appreciate the time and thoughtful recommendations that the MVP team made in terms of not only converting our current English language site to Japanese, but also improving the user experience through the significant upgrades made to our UX across all international websites.

Based on MVP’s value-added services, exceptional client support and expedited timelines, we have selected MVP to also assist us in applying their expert custom development skills to our French and German websites.”

Dick Weinrib, MVP’s President added, “We appreciated the opportunity to assist NAMSA in the revitalization of its Japanese language site which sparked our skilled developers to make functional improvements that could be applied to not only NAMSA’s own US site, but its sites in France and Germany as well. Together with our NAMSA US search engine optimization (SEO) efforts, we’re demonstrating our commitment to partnership with this world class medical research organization.”

To view the site, please click here.

About NAMSA

NAMSA is a medical research organization that offers laboratory, consulting, and clinical services to accelerate product development. They offer their services for toxicology, preclinical, consulting, chemistry, microbiology, and various other disciplines.

About MVP Marketing + Design, Inc.

MVP Marketing + Design is a digital marketing and communications firm that has served Midwest regional, national, and international clients for over 31 years. Our smart, eye-catching work pushes marketing, design, and technology to the limits in order to propel the brands and stories of our most valued partners. We are passionate about creating brand value for clients in professional services, such as private equity, law and consulting, as well as in manufacturing, healthcare, EdTech, office supplies, housewares, food products, and Software as a Service (SaaS), among others.

Our combination of integrated digital and traditional marketing and creative services have helped companies such as 3M, Medtronic, Lifetime Brands, Achieve3000, Roadtrek, Mason Wells, Cortec Group, Harbour Group, Keystone Capital, Stone Arch Capital, GMB Mezzanine, Caliper, NAMSA and many others achieve lasting business and digital marketing success. Award-winning design, innovative functionality, and a “what’s next” mindset have propelled growth for clients as we build brands, promote products and services, and deliver business growth. We’re pleased to have been recognized for our solution-oriented work by the Communicator Awards, Hermes Awards, MARCOM Awards and others. MVP is a HubSpot inbound marketing agency partner

Share this Article
Previous Article
Bragging Rights
MVP Wins Professional Services Honors at 2017 Communicator Awards
Back to All News
Next Article
Press
Private Equity Firm River Associates Selects MVP for New Website and Brand Revitalization