Branding

Make a Lasting Impression. Extend Your Reach.

Consider the branding benefits of finding your Voice of Customer (VOC), revamping your brand architecture or creating a graphic style guide that will ensure a cohesive and powerful brand. According to recent studies, intangibles including brand equity can account from 10% to 44% of enterprise value (EV)!

Over the last 20 years, our MVP BrandMate℠ consulting process has given both B2B and B2C companies, ranging from divisions of 3M to leading Private Capital and Middle Market companies, the visual and verbal brand scaffolding needed to support and energize their organizations and products/services for market success.

If you’re seeking to justify your rationale for investing in a new website, branding and related online and offline digital marketing assets, our streamlined BrandMate℠ process could just be the silver bullet you need to make your case and realize measurable results.

Workshop

Assessment

Personas

1

Analyze

Through your choice of qualitative and/or quantitative marketing research, discover how your brand values and assets compare to those of your competitors’. The result: clear and concise best practices to position your firm, business and brand for online and offline efficacy.

Workshop

Assessment

Personas

2

Interview

Glean insights from your organization’s internal as well as external stakeholders. MVP has decades of experience in conducting VOC opinion surveys and obtaining operational insights—and testimonials—from those who may know more than you think.

Surveys

Qualitative/Quantitative Data

VOC Report

Business/Brand Statements

Brand Attributes Scale

Brand Mapping

3

Position

Go from good to great when you differentiate your brand from others. We help you express your story authentically and pinpoint the unique deliverables that set your brand and organization apart.

Business/Brand Statements

Brand Attributes Scale

Brand Mapping

4

Construct

Take your mission, vision and brand to the next level when you distill your value proposition into a few choice words and phrases. Create messaging that amplifies your organization’s vision, values and culture, not only for today but for tomorrow.

Mission

Tagline

Logo

Tone of Voice

Typography

On- and Offline Asset Usage

5

Express

Find your tone of voice and make your communications consistent across all channels. From print to web―including social media―we’ll craft a comprehensive brand style guide that will lay the groundwork for every marketing message and brand usage.

Tone of Voice

Typography

On- and Offline Asset Usage

6

Execute

Create a road map for achieving your goals with the help of our digital marketing and design professionals. Our marketing plans, budget estimates and timetables will put you back in control and save you time, effort and resources.

Budget

Schedule

Projections

Interested in learning more about our Branding Process? Send us a message.