Branding & Logos

Invest in Your Brand. Distinguish Your Firm. Strengthen Your Identity.

The MVP BrandMate℠ Process – Proven to Articulate Verbal and Visual Private Capital Marketing Success

Consider the branding benefits of expressing your Voice of Customer (VOC) success story, revitalizing your corporate identity, and creating a graphic style guide that will ensure a cohesive and consistent treatment of your brand assets from website to marketing collateral, including ideation and formulation of master and sub-brand nomenclature. Recent studies have shown that intangibles, including brand equity, can account for 10% to 44% of a company’s enterprise value (EV)!

Over the past 37 years, our team of Fortune 500-trained and experienced marketers and designers have employed the MVP BrandMate℠ and NameMate℠ processes to energize B2B and B2C companies – including Private Capital and Middle Market businesses – with the visual and verbal brand scaffolding and messaging needed to take their organizations, products, and services to the next level of digital marketing success.

Our streamlined and cost-effective BrandMate℠ process is your ticket to better communication, impactful brand architecture, and enhanced online marketing success as demonstrated for clients ranging from divisions of the Fortune 500, e.g., 3M, to leaders in a variety of B2B vertical markets.

View the results of the MVP BrandMate℠ process by exploring case studies that demonstrate our branding prowess and most importantly, client success. As indicated, we have have assisted clients in such verticals as private capital (PE and M&A firms), healthcare (medical device, research and contract manufacturing), and technology-enabled services (EdTech) to articulate their value propositions and differentiate them from their competitors. Some of our most recent success stories include:

Beedie Capital – Check out our Gold Award-winning brand-to-web redesign of this multi-strategy private equity platform that manages the alternative investments for Beedie, the largest family office in Canada and one British Columbia’s largest companies.

Teksetra – Learn how MVP not only rebranded but renamed this Minneapolis-based single source IT solutions leader serving markets ranging from banking to industry and government. Our extensive program encompassed a new company name, logo and corporate identity, E-Comm website and sales literature system.

River Associates – View the MVP BrandMate results that led to a redesigned company logo, brand architecture language and a distinctive custom-tailored website for these “Good Guys” of Private Equity.

RL Hulett – Explore the brand revitalization of St. Louis’ oldest investment banking firm that featured business and brand positioning statements, which led to a new corporate identity and distinctive website that repositioned the firm for national outreach.

Mortar – Discover how our internal and external stakeholder interview process, in combination with competitive market analysis, led to new brand positioning language and website for this real estate private equity firm at the intersection of asset management, architecture, and development for niche New York City neighborhoods.

Origami Capital Partners – Unfold the brand identity story behind this “special situations” Chicago-based private equity fund that yielded not only new brand architecture statements but an engaging bespoke website.

Achieve3000 Campaign – Educate yourself on the way in which rebranding, website design, and targeted “Common Core” state-specific marketing helped this EdTech become the leader in “differentiated instruction and accelerated learning.”

Take a deeper dive and explore our corporate brand logos and brand identities or view our latest corporate brand relaunch video for Single Source IT solutions provider Teksetra to discover how MVP BrandMate℠ and our Fortune 500 trained team of professional marketers and designers can help you achieve Brand-to-Web success.






Through your choice of qualitative and/or quantitative marketing research, discover how your brand values and assets compare to those of your competitors’. The result: clear and concise best practices to position your firm, business and brand for online and offline efficacy.







Glean insights from your organization’s internal as well as external stakeholders. MVP has decades of experience in conducting VOC opinion surveys and obtaining invaluable insights—and testimonials—from those who may know more than you think.


Qualitative/Quantitative Data

VOC Report

Business/Brand Statements

Brand Attributes Scale

Brand Mapping



Go from good to unforgettable when you differentiate your brand from others. We help you express your story authentically and pinpoint the unique deliverables that set your brand and organization apart.

Business/Brand Statements

Brand Attributes Scale

Brand Mapping



Take your mission, vision and brand to the next level when you distill your value proposition into a few choice words and phrases. Create messaging that amplifies your organization’s vision, values and culture, not only for today but for years to come.




Tone of Voice


On- and Offline Asset Usage



Find your tone of voice and make your communications consistent across all channels. From print to web―including social media―we’ll craft a comprehensive brand style guide that will lay the groundwork for every marketing message and brand usage.

Tone of Voice


On- and Offline Asset Usage



Create a roadmap for achieving your goals with the help of our digital marketing and design professionals. Our marketing plans, budget estimates and timetables will put you back in control and save you time, effort, and resources.




Interested in learning more about our Branding Process? Send us a message.