A Bold New Entrance: MVP Launches New Website and Brand Identity for Keystone Capital Portfolio Company Kendell Doors & Hardware

Minneapolis, MN – May 27, 2025 – MVP Marketing + Design, a Minneapolis and Boston-based award-winning digital agency, is proud to unveil a new website and refreshed brand identity for Kendell Doors & Hardware, a fast-growing national provider of commercial opening solutions and a portfolio company of Keystone Capital.

Faced with rapid growth and acquisition-driven expansion, Kendell required a cohesive digital presence and brand architecture to unify its services and scale with its evolving business. MVP stepped in to deliver a full-spectrum solution—encompassing logo design, brand messaging, content strategy, and a custom-built WordPress website.

Leveraging its proprietary MVP BrandMate℠, TeamMate℠, and SearchMate℠ (SEO) methodologies, MVP crafted a scalable and intuitive site experience that reflects Kendell’s professionalism, technical expertise, and nationwide service reach. From sector-specific photography and homepage video integration to tailored messaging and a user-friendly WordPress CMS, the new platform positions Kendell for continued expansion and industry leadership.

“MVP’s collaboration with Kendell reflects the kind of end-to-end transformation we’re proud to offer our clients,” said Dick Weinrib, President & CEO of MVP Marketing + Design. “Our teams worked closely together to create a distinctive brand-to-web solution that not only reflects Kendell’s growing national footprint but also delivers real business value through optimized content, streamlined UX, and scalable design.”

The new website highlights Kendell’s five core service areas:

• Frames, Doors & Hardware
• Integration Solutions
• Specialty Applications
• Retrofit & Installation Services
• National Account Programs

These elements are supported by visual storytelling, a responsive interface, and foundational SEO enhancements to support business development and future M&A activity.

Client Testimonial:
“Thanks, MVP. You’ve nailed it! Nicely done.”
— John Katter, President & CEO, Kendell Doors & Hardware

This project adds to MVP’s growing roster of successful collaborations with Private Capital clients seeking brand-to-web transformations that scale with their business. Now, with a new brand architecture, logo and website, Kendell is bound to cross the threshold into new door opening acquisitions and growth.

Discover more about Keystone’s latest MVP PortcoPro℠ website project—click here to explore!

About Kendell Doors & Hardware
Kendell Doors & Hardware is a national leader in commercial opening solutions. With expertise across institutional and commercial sectors, the company offers an integrated suite of services—including hardware, installation, and specialty solutions—to general contractors, facility managers, and integration partners nationwide. Kendell is a portfolio company of Keystone Capital.

About MVP Marketing + Design, Inc.

MVP Marketing + Design, Inc. is an award-winning branding, website design and digital agency with offices in Minneapolis and Boston. With over 39 years of experience, MVP has established itself as a leader in branding, website design and development, digital marketing (including SEO, PPC, and social promotion), and videography services. The agency has successfully served a diverse range of clients, including private equity firms, investment banks, mezzanine debt providers, real estate syndicates, and Fortune 500 divisions such as 3M’s Consumer, Healthcare (now Solventum), and Industrial groups. Additionally, MVP has worked with middle-market and LMM firms in related industries across North America and globally.

At MVP, we take great pride in our ability to provide innovative and trend-setting services that push the boundaries of marketing, design, and technology, resulting in exceptional outcomes for our valued partners. Our dedicated team, recognized as among the “Best of the Midwest” in marketing, design, and technology, is passionate about creating brand equity, developing impactful websites, and implementing effective digital marketing strategies. We have developed extensive expertise in serving clients across a wide range of sectors, including private capital, professional and technology-enabled services, healthcare/medical devices, manufacturing (both food and non-food), and the non-profit sector. Our commitment to excellence extends not only to the services we provide but also to the markets we serve, ensuring that our clients receive the highest level of expertise and industry knowledge tailored to their specific needs.

The exacting standards we hold ourselves to have earned us numerous accolades, including recognition from prestigious awards such as the Communicator Awards, Davey Awards, Hermes Awards, and MARCOM Awards, among others. We are proud to be recognized as a WordPress VIP Silver Agency and a HubSpot Partner.

To learn more about how MVP Marketing + Design can help your business thrive, please reach out to us at info@mvpdesign.com.