Building for Growth: How MVP Helped VDA Create Scalable Digital Infrastructure for Future Private Equity PortCo Expansion

As organizations grow through acquisition, geographic expansion, and the addition of new business units, many are discovering that traditional standalone websites can create operational inefficiencies, inconsistent user experiences, duplicated development effort, and unnecessary maintenance costs.

To address these challenges, MVP Marketing + Design, Inc. (MVP, Minneapolis + Boston) recently partnered with vda, Inc. (VDA), a Keystone Capital (Chicago) private equity backed portfolio company, and the nation’s leading elevator and escalator consulting firm, to launch a new MVP TeamMate™ WordPress Multisite platform designed to support the efficient deployment and management of a growing network of inspection company websites.

Having originally designed and developed the new VDA company website in 2025, the new platform WordPress website extension provides VDA with a scalable digital infrastructure that enables the company to launch future inspection company websites quickly and efficiently without the need for outside development support while maintaining centralized governance, consistent brand standards, streamlined administration, and flexibility for site-specific customization.

Headquartered in East Hanover, New Jersey, VDA is the nation’s leading elevator and escalator consulting firm, providing comprehensive consulting services for vertical transportation systems in new and existing properties. The company assists clients with equipment evaluations, maintenance management, code compliance, modernization initiatives, and new construction projects throughout North America.

A Growing Need for Scalable Digital Infrastructure

Many organizations historically built separate websites for  subsidiaries, locations, service lines, or acquired companies. While effective in the short term, this approach frequently results in fragmented digital ecosystems, inconsistent branding, duplicated maintenance efforts, and increased costs over time.

WordPress Multisite architecture offers an alternative approach by allowing organizations to manage multiple websites through a centralized framework while preserving flexibility for local branding, content, and operational requirements.

For VDA, the initiative provides a repeatable framework that allows the company to deploy future inspection company websites using a common design and technical foundation based on the firm’s existing MVP-designed website while maintaining the flexibility to incorporate unique elements where appropriate.

“As VDA continues to expand its inspection company network, we wanted a scalable platform that would allow us to efficiently deploy and manage future websites while maintaining consistent branding, governance, and user experience,” said Michael Kremmer, Vice President of Marketing at VDA.  “MVP delivered an awesome solution that more than met our expectations across our inspection company network.”

Supporting Growth, Governance, and Expansion

Developed by MVP, the new platform includes:

• Centralized WordPress Multisite architecture that can be maintained by VDA’s own internal team
• Network-level administration and governance
• Efficient replication of future subsidiary websites
• Consistent user experience and brand presentation
• Flexible site-specific customization capabilities
• Streamlined deployment of future inspection company sites
• Scalable infrastructure designed to support future growth initiatives and acquisition integration

In addition to developing the multisite architecture, MVP provided consulting, implementation guidance, governance recommendations, documentation, and training to help VDA efficiently manage and expand the network over time.

Increasing Relevance for Private Equity and Multi-Brand Organizations

While the platform was developed specifically for VDA’s inspection company network, the approach has growing relevance for private equity-backed companies, professional services organizations, franchise systems, healthcare providers, and other multi-brand enterprises seeking to efficiently integrate acquisitions, accelerate digital deployment, maintain brand consistency, and create scalable digital ecosystems.

As organizations increasingly pursue growth through acquisition and geographic expansion, digital infrastructure has become a strategic consideration rather than simply a marketing function. The ability to launch, govern, and manage multiple websites through a centralized platform can help organizations reduce costs, improve operational efficiency, strengthen brand consistency, and accelerate time to market.

“Today’s organizations require more than websites,” said Dick Weinrib, Founder and CEO of MVP Marketing + Design. “They require scalable digital infrastructure capable of supporting acquisitions, geographic expansion, brand governance, and long-term growth. The VDA multisite initiative demonstrates how thoughtful digital architecture can create efficiencies today while establishing a foundation for tomorrow’s opportunities.”

About VDA

VDA is the nation’s leading elevator and escalator consulting firm, providing comprehensive consulting services for vertical transportation systems in both new and existing properties. From equipment evaluations and maintenance management to modernization and new construction projects, VDA helps clients improve performance, compliance, safety, and operational efficiency.